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SallaSearch Engine Optimization Manager
Salla is recruiting a Search Engine Optimization Manager to lead organic search for Mahally, its Saudi marketplace that gathers thousands of local shops into one app.…
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About This Role
Salla is recruiting a Search Engine Optimization Manager to lead organic search for Mahally, its Saudi marketplace that gathers thousands of local shops into one app. The position covers the full organic search agenda: technical foundations, content and growth, and visibility in AI-driven answer engines. It goes well beyond keyword reporting, since the site contains millions of pages and its stores and products change all the time. The manager makes…
Job Description
Salla is recruiting a Search Engine Optimization Manager to lead organic search for Mahally, its Saudi marketplace that gathers thousands of local shops into one app. The position covers the full organic search agenda: technical foundations, content and growth, and visibility in AI-driven answer engines. It goes well beyond keyword reporting, since the site contains millions of pages and its stores and products change all the time.
The manager makes sure search engines can crawl, index and rank the site properly, decides which page types merit indexing, and sets a rule for handling a store or product page after it is removed, so accumulated link value is not lost. The role also builds long-lived pages for categories, brands, cities, search intents and comparisons, directs Arabic-first keyword research, improves store and product templates, and treats internal linking as an engineered system. Performance is watched through Google Search Console, GA4, Ahrefs or Semrush, and log file analysis, and judged by qualified visits, orders and GMV.
The bar is high: four or more years of SEO on large e-commerce, marketplace or classifieds sites, including experience with sites holding 100K or more indexable pages, strong technical skills, structured data expertise and professional Arabic and English. The ideal person is commercially minded, can brief engineering and product colleagues, and reports results to leadership.
Responsibilities
- Own technical SEO for the marketplace: crawl budget, indexation, canonical tags, pagination, faceted navigation, sitemaps and Core Web Vitals
- Curb index bloat by deciding which page types get indexed and enforcing it through robots rules, canonicals and sitemap upkeep
- Define how store and product URLs are handled after they disappear, to stop losing link value
- Turn findings into a ranked engineering queue, each item with specifications, acceptance tests and post-release measurement
- Build lasting pages for categories, brands, cities, search intents and comparisons, none tied to one merchant
- Lead research into Arabic search terms and intent, putting Arabic-first content at the centre of the organic plan, including refresh cycles
- Refine the templates for stores and products, covering titles, meta data, headings, structured data and on-page copy
- Define and run the generative and answer-engine (GEO and AEO) approach, including the policy on AI crawler access
- Track Mahally's presence in AI-generated answers to commercial queries in Saudi Arabia, and close the gaps
- Stand up alerting on rankings, indexation and coverage
Requirements
- Four or more years of hands-on SEO at large e-commerce, marketplace, classifieds or high-volume sites
- Strong technical SEO: crawlability, indexation, rendering, canonicalization and site structure
- Experience with 100K+ indexable pages, covering index bloat, filter-driven navigation, duplicate or weak content and crawl budget work
- Advanced use of Search Console, GA4, Screaming Frog or Sitebulb, and Ahrefs, Semrush or equivalents
- Hands-on structured data work for e-commerce, such as Product, Offer, Breadcrumb and Organization markup
- Professional Arabic and English, including Arabic keyword and intent research
- An analytical, commercial approach to sizing and ranking opportunities
- A record of partnering with engineering and product groups to deliver SEO changes at scale
Qualifications
- Hands-on work in generative and answer-engine optimization, including GEO and AEO
- SQL, Python or scripting for log analysis, bulk audits or automated monitoring
- Multilingual SEO, including hreflang and bilingual content strategy
- Know-how in app store optimization or moving users from web to app
- Work in Saudi Arabia or the wider GCC
- Digital PR, link-earning campaigns or regional backlink outreach
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing is marked as on-site, but the posting does not name a city or country.
What scale of site experience is required?
The posting asks for experience managing SEO for sites with 100K+ indexable pages, along with four or more years of hands-on SEO work.
How is success measured for this role?
The posting ties success to qualified visits, orders and GMV, not only to rankings and visibility.
Sample Interview Questions
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