Remote opportunity at
onXmaps, Inc.Senior App Store Optimization (ASO) Manager
onX develops technology that helps outdoor enthusiasts explore with greater confidence. The company runs four app verticals, Hunt, Offroad, Backcountry and Angling, each at its own…
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About This Role
onX develops technology that helps outdoor enthusiasts explore with greater confidence. The company runs four app verticals, Hunt, Offroad, Backcountry and Angling, each at its own maturity stage. With more than 400 staff spread across the US, onX has offices in Bozeman and Missoula, Montana, plus regional gatherings known as Basecamps. This is a full-time, remote Senior App Store Optimization Manager role on the Growth Marketing team, overseen by the…
Job Description
onX develops technology that helps outdoor enthusiasts explore with greater confidence. The company runs four app verticals, Hunt, Offroad, Backcountry and Angling, each at its own maturity stage. With more than 400 staff spread across the US, onX has offices in Bozeman and Missoula, Montana, plus regional gatherings known as Basecamps.
This is a full-time, remote Senior App Store Optimization Manager role on the Growth Marketing team, overseen by the Senior Director, Growth Marketing. The manager would steer ASO strategy and delivery for all four verticals, setting priorities from business needs, performance data, rival activity and platform shifts. Work includes running experiments on keywords, metadata, creative and store features across Apple and Google Play, troubleshooting drops in rankings, conversion or indexing, setting targets and tracking results. The person is the primary ASO liaison to Apple, Google Play and outside agencies, and aligns Marketing, Product, Creative and paid acquisition teams on priorities and trade-offs. The role also monitors how AI-powered discovery is reshaping app search.
Candidates need seven or more years of ASO and mobile growth experience, including ownership of ASO strategy across multiple products or brands. Strong analytics, deep skill in metadata, store creative and experimentation, and practical use of AI tools for reporting and research are expected. Pay is stated as $115,200 to $158,000 at hire, with equity eligibility and an annual incentive payout of 10 percent tied to company results. US work authorization must be permanent, and travel to an office or Basecamp about twice a year is required. Preference goes to candidates near an office, a Basecamp or the San Francisco Bay Area. The company says it cannot currently employ anyone whose main work location is in one of 21 listed states, among them New York, New Jersey, Florida and Illinois.
Responsibilities
- Set ASO strategy and roadmap across the four verticals
- Run keyword, metadata, creative and store-feature experiments on Apple and Google Play
- Diagnose changes in rankings, conversion and indexing, and set ASO targets
- Serve as primary ASO contact for Apple, Google Play and outside partners
- Align Marketing, Product, Creative and paid acquisition teams on priorities
Requirements
- Seven or more years owning ASO and mobile growth work
- Multi-product or multi-brand ASO experience
- Proven gains in organic discovery, conversion and overall performance
- Expertise in keywords, metadata, store creative and experiments on both app stores
- Self-reliant at setting priorities and adapting as needs shift
- Permanent US work authorization and travel about twice a year
Qualifications
- Experience with AI and agentic workflows that automate reporting and research
- Understanding of how AI is changing app discovery
- Alignment with onX's values
Core Skills
Benefits
- Competitive pay, bonus, equity and room to advance
- Health coverage, including a medical plan with no monthly premium
- Paid parental leave: 13 weeks for birthing parents, 5 weeks for others
- 401(k) match of 100 percent on the first 3 percent saved, plus 50 percent on the next 2 percent
- Yearly "Get Out, Get Active" fund and company outdoor adventures
- Flexible time away: paid time off, STO, VTO and holidays
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
Yes. The posting describes it as remote, with a preference for candidates near an office, a Basecamp or the San Francisco Bay Area.
What is the pay range?
The posting gives $115,200 to $158,000 at hire, plus equity eligibility and an annual incentive payout of 10 percent based on company results.
Are there location limits?
Yes. The company says it cannot currently employ people based primarily in one of 21 listed states, including New York, New Jersey, Florida and Illinois.
What are the key requirements?
Seven or more years of ASO and mobile growth marketing experience, plus permanent US work authorization and travel about twice a year.
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