Remote opportunity at
onXmaps, Inc.Senior Lifecycle Marketing Manager - Partnerships
onXmaps, a distributed outdoor technology firm that employs over 400 people, is hiring a Senior Lifecycle Marketing Manager for Partnerships. The role owns the lifecycle experience…
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About This Role
onXmaps, a distributed outdoor technology firm that employs over 400 people, is hiring a Senior Lifecycle Marketing Manager for Partnerships. The role owns the lifecycle experience for users who arrive through partners rather than discovering the product alone. Automotive partners Ford and Toyota are the current focus, with plans to add partner categories over time. Users who arrive through partners bring their own context, goals, trial history and expectations, so…
Job Description
onXmaps, a distributed outdoor technology firm that employs over 400 people, is hiring a Senior Lifecycle Marketing Manager for Partnerships. The role owns the lifecycle experience for users who arrive through partners rather than discovering the product alone. Automotive partners Ford and Toyota are the current focus, with plans to add partner categories over time.
Users who arrive through partners bring their own context, goals, trial history and expectations, so the manager develops the strategy and roadmap for activation, onboarding, engagement and conversion. Segmentation and personalization should reflect each partner, entitlement level, behavior pattern and intent, and journeys run spanning email, push and in-app channels in Braze.
The manager runs experiments, analyzes customer behavior with tools such as Amplitude and Eppo, and chooses which tests to run and which wins to scale. Work spans Partnerships, vertical marketing, Growth Product, creative, analytics and legal, and proven programs become playbooks that speed up new partner launches. The role reports to the Director of Growth Lifecycle Marketing, and the posting expects AI use across the lifecycle workflow.
Successful candidates bring seven-plus years in lifecycle, CRM or growth work, preferably at consumer subscription or mobile app companies. Strong analytical fluency, a rigorous experimentation mindset and proficiency with Braze or a similar platform are required, along with a proven record of working across complex teams. Candidates need permanent US work rights, and trips may come as often as once a quarter, each lasting several days.
The posted pay range is $115,000 to $145,000, with a 10 percent annual bonus based on company performance and eligibility for option grants.
Responsibilities
- Set and steward the lifecycle plan for partner-acquired users, from first activation to paid conversion
- Convert partner deals and company goals into lifecycle programs with clear value
- Build segmentation and personalization based on partner, entitlement, behavior and intent
- Plan, test and roll out journeys spanning email, push notifications and in-app messaging in Braze
- Set hypotheses, run A/B and holdout tests, and act on results
- Coordinate launches and approvals across Partnerships, vertical marketing, Growth Product and creative teams
- Document repeatable playbooks for onboarding new partners and categories
Requirements
- Seven-plus years across lifecycle, CRM and growth marketing work
- Proven end-to-end ownership of lifecycle stages from first activation through retention
- Experience running lifecycle programs across several products or business lines
- Analytical fluency with product analytics platforms such as Amplitude
- Practical use of Braze or a similar lifecycle system, including behavior-triggered journeys
- Demonstrated AI fluency applied to lifecycle work
- Juggling several parallel workstreams while owning results end to end
Qualifications
- Background running co-marketing or alliance-style programs with outside companies
- Experience with in-app messaging
- Work with subscription, freemium or entitlement-driven business models
- SQL or BigQuery skills and familiarity with Liquid templating
Core Skills
Benefits
- Competitive salary, annual bonus of 10 percent, and stock option grants
- Health coverage, including a medical plan with no monthly premium cost
- Parental leave: 13 weeks for those giving birth and 5 weeks for other parents
- 401(k) match of 100 percent on the first 3 percent saved and 50 percent on the next 2 percent
- Annual funds for an active lifestyle and a flexible time-away package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
The posting describes onX as a distributed company. It prefers candidates near an office or a Basecamp and lists states where onX cannot employ people.
What is the pay range?
The posting says applicants can expect to make $115,000 to $145,000 upon hire, depending on factors such as experience and skills.
What travel is required?
Trips can come as often as once a quarter and run several days at a time, typically to a company office or a strategic hub.
Is there a work authorization requirement?
Yes. Candidates need permanent US work rights to be hired.
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