Remote opportunity at
KaseyaSenior Director, Segment Marketing - Platform & Strategic
Kaseya seeks a Senior Director, Segment Marketing - Platform & Strategic to guide cross-portfolio messaging and drive marketing strategy for key audiences. Operating remotely and reporting…
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About This Role
Kaseya seeks a Senior Director, Segment Marketing - Platform & Strategic to guide cross-portfolio messaging and drive marketing strategy for key audiences. Operating remotely and reporting to the Chief Marketing Officer, this professional will establish the master platform narrative, manage strategic accounts, lead competitive positioning, and act as an external spokesperson. Kaseya is a global provider of artificial intelligence-powered IT management and cybersecurity software, supporting clients across more than twenty…
Job Description
Kaseya seeks a Senior Director, Segment Marketing - Platform & Strategic to guide cross-portfolio messaging and drive marketing strategy for key audiences. Operating remotely and reporting to the Chief Marketing Officer, this professional will establish the master platform narrative, manage strategic accounts, lead competitive positioning, and act as an external spokesperson. Kaseya is a global provider of artificial intelligence-powered IT management and cybersecurity software, supporting clients across more than twenty countries with a platform that manages over fifteen million endpoints.
This position requires a strategic thinker with extensive B2B software marketing expertise who can collaborate across product marketing, demand generation, communications, product, and sales teams. The ideal candidate possesses executive presence, an analytical foundation, and experience shaping a unified platform story from multiple products.
Responsibilities
- Formulate and refine the overarching master platform narrative to ensure cohesive product messaging
- Establish quantifiable proof points, business cases, and return on investment narratives for buyers
- Direct marketing strategy, segmentation, and account-based approaches for enterprise and strategic accounts
- Participate in high-level strategic deals through executive briefings and C-suite content delivery
- Manage platform-level competitive intelligence and formulate positioning for platform comparisons
- Analyze market dynamics including consolidation and pricing shifts to guide executive decisions
- Promote the platform story externally at flagship events, analyst briefings, and industry forums
- Channel insights from strategic buyers back into product, pricing, and packaging discussions
- Mentor a compact team and drive outcomes through cross-functional influence
Requirements
- Twelve or more years of B2B software marketing experience
- Five or more years in senior product marketing, segment marketing, or go-to-market strategy leadership roles
- Proven background in marketing a multi-product platform or integrated suite
- Demonstrated experience targeting IT buyers and influencing enterprise purchasing decisions
- Exceptional communication skills and executive presence suited for C-suite audiences and industry analysts
- Strong analytical foundation anchored in market evidence and business cases
- Ability to influence within a matrixed organization in a fast-paced environment
Qualifications
- Familiarity with infrastructure, security, or IT management software
- Background at an organization that scaled through product acquisitions and integration
- Experience working inside or alongside the channel, managed service provider, or IT services ecosystem
- Past engagement with analyst firms such as Gartner, Forrester, or Canalys
- Experience developing or scaling account-based marketing initiatives for enterprise targets
Core Skills
Frequently Asked Questions
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What is the remote work policy for this role?
The posting specifies the work location as remote.
What is the employment type?
The role is full-time.
What is the salary range for this position?
The job posting does not specify a salary.
Who does this position report to?
The Senior Director, Segment Marketing reports directly to the Chief Marketing Officer.
Sample Interview Questions
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