Senior Lifecycle Marketing Manager

Career Tools

About This Role

Fleetio seeks a Senior Lifecycle Marketing Manager to join their remote team and lead the evolution of customer journeys across multiple go-to-market strategies. Fleetio develops modern software used globally for managing fleet operations and recently secured $450M in Series D funding as of March 2025. This position suits a customer-oriented marketer with strong operational and strategic expertise in moving users from initial interest through activation, conversion, adoption, expansion, and long-term…

Job Description

Responsibilities

• Design and optimize lifecycle programs covering lead nurture, trial onboarding, activation, conversion, engagement, expansion, and retention
• Build segmented email journeys supporting product-led, mid-market, and enterprise go-to-market strategies
• Develop personalized experiences reflecting customer behavior, lifecycle stage, persona, product usage, and buying intent
• Collaborate with Product and Customer Success teams to improve trial activation and conversion performance
• Create behavioral and usage-based campaigns guiding users toward key activation milestones
• Partner with Demand Generation, ABM, and Sales teams on coordinated nurture programs for mid-market and enterprise accounts
• Manage scalable nurture and email automation programs utilizing Marketo, Gainsight, Salesforce, and related systems
• Establish testing frameworks and experimentation strategies to optimize customer journeys and campaign performance
• Define, monitor, and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators

Requirements

• Minimum of 7 years of professional experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
• Demonstrated success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention
• Experience supporting both product-led growth and sales-assisted go-to-market motions
• Strong understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
• Hands-on operational experience using Marketo and Salesforce
• Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts

Qualifications

• Strong preference for prior experience with Gainsight

Core Skills

Benefits

• Multiple health and dental coverage choices with full coverage for employees and fifty percent coverage for families
• Vision insurance
• Incentive stock options
• 401(k) matching program at four percent
• Four weeks of paid time off that increases after the second year
• Twelve company holidays plus two floating holidays
• Paid parental leave providing sixteen weeks for the birthing parent and four weeks for the non-birthing parent
• Flexible Spending Account and Health Savings Account options
• Short-term and long-term disability coverage with short-term fully paid
• Community service funds
• Professional development funds
• Quarterly wellbeing fund of $150
• Quarterly business expense stipend of $125
• Mac laptop and a new hire equipment stipend

Frequently Asked Questions

Answers are based only on the employer’s listing; where it doesn’t say, neither do we.

Sample Interview Questions

AI-generated questions tailored to this specific role — a preview of the full practice set.