Remote opportunity at
GustoSenior Paid Acquisition Manager, Paid Social
Gusto provides HR, payroll, health insurance, and retirement services to over half a million small businesses nationwide. The company maintains physical offices in San Francisco, New…
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About This Role
Gusto provides HR, payroll, health insurance, and retirement services to over half a million small businesses nationwide. The company maintains physical offices in San Francisco, New York, Denver, and Scottsdale. Gusto is currently hiring a Senior Paid Acquisition Manager, Paid Social to direct daily execution and strategy across paid social channels and emerging platforms. This high-visibility position sits on the Demand Generation team's Paid Acquisition unit. The ideal candidate possesses…
Job Description
Gusto provides HR, payroll, health insurance, and retirement services to over half a million small businesses nationwide. The company maintains physical offices in San Francisco, New York, Denver, and Scottsdale.
Gusto is currently hiring a Senior Paid Acquisition Manager, Paid Social to direct daily execution and strategy across paid social channels and emerging platforms. This high-visibility position sits on the Demand Generation team's Paid Acquisition unit. The ideal candidate possesses deep performance marketing experience, comfort with multi-million dollar budgets, and a strong aptitude for AI-powered workflow design.
The role involves managing full-funnel paid campaigns from brand awareness through conversion, establishing creative testing roadmaps, and collaborating closely with cross-functional groups like product marketing, brand, web marketing, and engineering. AI integration is a core component of daily operations at Gusto, requiring team members to actively engage with relevant tools for tasks such as copy generation, research, and campaign briefs.
Responsibilities
- Manage strategy and execution for paid social across platforms including Meta, LinkedIn, Reddit, Quora, and TikTok
- Oversee multi-million dollar budgets with responsibility for forecasting, pacing, and budget-versus-actuals analysis
- Partner with marketing teams to refine attribution frameworks and budget allocation principles
- Lead creative strategy and testing by briefing agencies and studios while translating complex data into insights
- Utilize AI tools in daily workflows to generate copy variants, accelerate briefs, and conduct audience research
- Pilot and validate emerging digital media channels like ChatGPT ads and Google Demand Generation campaigns
- Collaborate with Web Marketing on landing page strategy and message match for post-click conversion
- Partner with Brand and Influencer teams to scale proven organic content into paid campaigns
- Work alongside Engineering to configure tracking pixels and troubleshoot platform-side technical issues
Requirements
- Bring over 7 years of performance marketing experience within a B2B SaaS, high-growth consumer organization, or agency
- Demonstrate deep, hands-on execution expertise across at least two major paid social platforms
- Show a proven track record of managing significant budgets and driving measurable pipeline impact
- Display strong creative testing instincts and analytical abilities in imperfect attribution environments
- Demonstrate active proficiency in using AI tools for day-to-day marketing workflows
Core Skills
Benefits
- Receive competitive base pay
- Participate in company benefits
- Earn equity through Restricted Stock Units (RSUs)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This is a full-time position.
What is the salary range for this position?
Cash compensation ranges from $108,570 to $133,000 per year in Denver and Scottsdale, and from $131,430 to $161,000 per year in San Francisco and New York. Final offers depend on factors including location, experience, and expertise.
Where is this job located?
The posting indicates the role is remote, though Gusto operates physical offices in Denver, San Francisco, New York City, and Scottsdale where hybrid employees may have office attendance expectations.
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