Remote opportunity at
GustoSenior Paid Acquisition Manager, Paid Social
Gusto operates a platform serving over 500,000 small businesses nationwide by handling payroll, health insurance, 401(k) plans, and human resources tasks. The organization maintains physical offices…
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About This Role
Gusto operates a platform serving over 500,000 small businesses nationwide by handling payroll, health insurance, 401(k) plans, and human resources tasks. The organization maintains physical offices in San Francisco, New York, and Denver, and utilizes artificial intelligence as a core element of its daily workflow. The company is hiring a Senior Paid Acquisition Manager, Paid Social to take charge of execution across paid social media and emerging acquisition channels. This…
Job Description
Gusto operates a platform serving over 500,000 small businesses nationwide by handling payroll, health insurance, 401(k) plans, and human resources tasks. The organization maintains physical offices in San Francisco, New York, and Denver, and utilizes artificial intelligence as a core element of its daily workflow.
The company is hiring a Senior Paid Acquisition Manager, Paid Social to take charge of execution across paid social media and emerging acquisition channels. This high-visibility position belongs to the Demand Generation team's Paid Acquisition group, which operates with high autonomy and values experimentation. The professional in this role will manage multi-million dollar budgets, shape creative testing strategies, and integrate AI tools into daily operations to drive pipeline and revenue targets.
This opportunity is well-suited for an analytical performance marketer with extensive hands-on experience managing major paid social platforms and scaling new digital channels. Candidates must be comfortable working within imperfect measurement environments, collaborating cross-functionally with brand, product, and web teams, and applying artificial intelligence practices to accelerate copy and audience research.
Responsibilities
- Manage daily strategy and campaign execution across platforms including Meta, LinkedIn, Reddit, Quora, and TikTok
- Oversee multi-million dollar budgets with responsibility for forecasting, pacing, and variance analysis
- Partner with the marketing team to refine attribution philosophies and budget allocation principles
- Lead creative testing strategies by briefing studios, structuring experiments, and interpreting data sets
- Serve as the internal subject matter expert on paid social and AI-driven marketing workflows
- Utilize artificial intelligence tools routinely for drafting briefs, generating ad copy variants, and conducting audience research
- Run structured pilots for emerging digital media formats like Google Demand Generation campaigns and ChatGPT ads
- Coordinate with Web Marketing to optimize landing page strategy and post-click conversion performance
- Collaborate with the Brand and Influencer team to transition successful organic content into paid amplification
- Work alongside Engineering to deploy tracking pixels and troubleshoot platform integration issues
Requirements
- At least 7 years of performance marketing experience within a B2B SaaS organization, performance agency, or growth-stage consumer company
- Hands-on execution expertise across two or more major paid social platforms
- Demonstrated track record of managing substantial advertising budgets and generating measurable pipeline impact
- Experience using AI tools consistently within day-to-day marketing workflows
- Familiarity with tracking pixel setup and collaboration with engineering or technical teams
Core Skills
Benefits
- Competitive base pay
- Company benefits
- Equity in the form of Restricted Stock Units (RSUs)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location policy for this role?
The source posting indicates that the employment type is full-time and remote.
What compensation is offered for this position?
Cash compensation ranges from $108,570 to $133,000 per year in Denver and Scottsdale, and from $131,430 to $161,430 per year in San Francisco and New York. Eligible employees also receive benefits and equity in the form of RSUs.
What experience is required to apply?
Applicants must have 7 or more years of performance marketing experience in a B2B SaaS, agency, or high-growth consumer setting, featuring deep expertise in paid social platforms, budget management, and AI workflow integration.
Sample Interview Questions
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