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GustoSenior Paid Acquisition Manager, Paid Social
Gusto provides HR, payroll, health insurance, and retirement solutions designed to support more than 500,000 small businesses nationwide. The company maintains physical work hubs across Denver,…
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About This Role
Gusto provides HR, payroll, health insurance, and retirement solutions designed to support more than 500,000 small businesses nationwide. The company maintains physical work hubs across Denver, San Francisco, and New York City. The organization is currently seeking a Senior Paid Acquisition Manager, Paid Social to drive execution across paid social networks and emerging acquisition channels, balancing performance marketing with AI-powered workflow design. This position rests within Gusto's Demand Generation division,…
Job Description
Gusto provides HR, payroll, health insurance, and retirement solutions designed to support more than 500,000 small businesses nationwide. The company maintains physical work hubs across Denver, San Francisco, and New York City. The organization is currently seeking a Senior Paid Acquisition Manager, Paid Social to drive execution across paid social networks and emerging acquisition channels, balancing performance marketing with AI-powered workflow design.
This position rests within Gusto's Demand Generation division, specifically inside the Paid Acquisition group. The individual in this role will handle multi-million dollar budgets, oversee full-funnel paid campaigns from brand awareness to conversion, and guide creative testing strategies while working closely with engineering, brand, product marketing, and web teams. AI integration is a core daily component of the workflow, and team members are expected to build fluency with relevant tools over time.
Cash compensation ranges from $108,570 to $133,000 annually in Denver and Scottsdale, and from $131,430 to $161,000 annually in San Francisco and New York, with exact offers determined by experience, expertise, and location.
Responsibilities
- Manage daily execution and strategy for paid social campaigns across networks such as Meta, LinkedIn, Reddit, Quora, and TikTok
- Oversee multi-million dollar budgets involving forecasting, campaign pacing, and variance analysis
- Partner with creative studios and agencies to lead creative testing and establish learning roadmaps
- Utilize artificial intelligence applications to generate briefs, draft copy variants, and accelerate audience research
- Identify, pilot, and evaluate alternative digital platforms like ChatGPT ads and Google Demand Generation
- Coordinate with Web Marketing to optimize landing page strategies and message matching
- Collaborate with the Brand and Influencer team to scale effective organic and influencer content
- Work with Engineering to launch new pixels, troubleshoot tracking issues, and verify tracking implementations
Requirements
- Possess at least 7 years of performance marketing background gained at a B2B SaaS company, high-growth consumer brand, or performance marketing agency
- Demonstrate deep expertise and hands-on execution across at least two major paid social channels
- Maintain fluency in artificial intelligence tools for daily workflow efficiency
- Show analytical capability regarding attribution models in imperfect measurement environments
Core Skills
Benefits
- Receive competitive base pay
- Participate in company equity programs through RSUs
- Comprehensive employee benefit packages
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
Base cash compensation ranges from $108,570 to $133,000 per year in Denver and Scottsdale, and from $131,430 to $161,000 per year in San Francisco and New York, with final offers determined by location and experience.
What employment type is this role?
The posting specifies full-time employment.
How many years of experience are required?
Candidates must have seven or more years of performance marketing experience within a B2B SaaS, agency, or high-growth consumer setting.
Sample Interview Questions
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