Remote opportunity at
CrossFitSenior Product Manager, Education
CrossFit is hiring a Senior Product Manager to lead strategy and execution for its Education line of business. In this hands-on, individual contributor capacity, you will…
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About This Role
CrossFit is hiring a Senior Product Manager to lead strategy and execution for its Education line of business. In this hands-on, individual contributor capacity, you will oversee the learner journey, course registration, content delivery, learning platforms, and credentialing. This position requires partnering closely with Engineering, Design, Marketing, Operations, and Education leadership to align product roadmaps across interconnected systems. The foundation currently relies on a mix of legacy in-house software and…
Job Description
CrossFit is hiring a Senior Product Manager to lead strategy and execution for its Education line of business. In this hands-on, individual contributor capacity, you will oversee the learner journey, course registration, content delivery, learning platforms, and credentialing. This position requires partnering closely with Engineering, Design, Marketing, Operations, and Education leadership to align product roadmaps across interconnected systems. The foundation currently relies on a mix of legacy in-house software and third-party tools, presenting an opportunity to modernize technical stacks while balancing business goals and resource limits.
This role is ideal for a resilient strategist who can navigate ambiguity, evaluate build versus buy choices, and establish rigorous feedback loops. You will drive initiatives from discovery to launch, utilizing data analytics and experiments to optimize user acquisition, activation, conversion, retention, and revenue per learner. Candidates should excel at translating stakeholder needs into clear requirements and measurable outcomes while coordinating with adjacent product teams.
Responsibilities
- Define and execute the product vision and roadmap for the Education line of business
- Guide the full product lifecycle from discovery and validation through launch and iteration
- Evaluate modernization, replacement, or vendor integration strategies for legacy platforms
- Collaborate with Engineering and Design to scope initiatives and sequence development work
- Instrument and track key performance metrics including enrollment, retention, and conversion rates
- Run experiments across user acquisition, activation, upgrades, and re-engagement
- Communicate progress, strategy, and risk factors to executive leadership and cross-functional teams
Requirements
- Minimum of 7 years of product management experience, featuring significant ownership of digital products or platforms
- Background in education technology, certification products, online learning, or learner growth
- Demonstrated ability to partner effectively with Engineering, Design, and senior business stakeholders
- Experience navigating legacy systems, vendor integrations, and fragmented data environments
- Proficiency in utilizing modern AI tools like Claude to streamline delivery and requirements gathering
Qualifications
- Bachelor's degree or an equivalent combination of relevant education and experience
- Familiarity with learning standards such as SCORM or xAPI
- Knowledge of international localization, payment flows, and membership education models
- Experience with lifecycle marketing and personalization tooling
- Familiarity with the CrossFit ecosystem, affiliate network, or broader fitness industry
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, the posting specifies that the role is remote.
What is the employment type?
The position is full-time.
What experience level is required?
Candidates must have at least 7 years of product management experience, including ownership of digital products or platforms.
What salary is offered?
The salary is not specified in the job posting.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.