Hybrid opportunity at
SpotifySenior Product Manager - Subscriptions
Spotify operates a global platform designed to connect creators and fans through audio, aiming to foster human creativity and enable artists to sustain their art. Within…
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About This Role
Spotify operates a global platform designed to connect creators and fans through audio, aiming to foster human creativity and enable artists to sustain their art. Within the organization, the Subscriptions Mission develops marketplace experiences and subscription offerings to foster sustainable revenue growth worldwide. This specific position centers on the awareness, acquisition, and activation segments of the user journey, ensuring free users recognize the value of the Premium tier prior to…
Job Description
Spotify operates a global platform designed to connect creators and fans through audio, aiming to foster human creativity and enable artists to sustain their art. Within the organization, the Subscriptions Mission develops marketplace experiences and subscription offerings to foster sustainable revenue growth worldwide. This specific position centers on the awareness, acquisition, and activation segments of the user journey, ensuring free users recognize the value of the Premium tier prior to making any financial commitment.
As part of this group, the successful candidate will direct the product strategy and roadmap regarding how individuals discover, comprehend, and cultivate intent for Premium offerings. This entails collaborating with cross-functional partners across engineering, design, marketing, research, and data science to shape experiences that encourage consideration across various markets and demographic segments. The position suits professionals experienced in scaling consumer-facing features who possess a strong grasp of subscription dynamics, marketplace growth, and user behavior.
Based in London, the position offers a hybrid work arrangement allowing individuals to balance home and office environments, with periodic in-person gatherings required. Spotify maintains an environment focused on solving open-ended challenges through iterative testing, empirical learning, and ongoing cross-functional alignment.
Responsibilities
- Manage the product roadmap and strategy governing how free users discover, experience, and form intent for Premium tiers.
- Oversee the end-to-end development of subscriber features, starting from early concepts through international deployment.
- Execute experiments designed to uncover what motivates users to upgrade and to push free users closer to purchasing decisions.
- Convert behavioral, market, and funnel metrics into hypotheses, set key success indicators, and maintain a prioritized testing schedule.
- Build A/B tests to evaluate funnel modifications against baselines and expand effective strategies across regions.
- Weigh trade-offs involving operational complexity, revenue outcomes, user value, and regional differences.
- Coordinate with marketing, regional groups, and research units to adapt messaging and value positioning for distinct geographical landscapes.
- Present strategic direction, metric outcomes, and trade-offs to senior leadership.
Requirements
- Demonstrated experience in product management scaling consumer products or features in marketplace, media, subscription, or growth environments.
- Solid understanding of consumer value drivers, pricing perception, positioning, and willingness to pay.
- Ability to analyze user funnels from awareness to conversion and connect product decisions to metrics like LTV, ARPU, and net subscriber growth.
- Proficiency in A/B testing, experimentation, and interpreting behavioral or cohort data to drive prioritization.
- Experience navigating global consumer markets while balancing local needs with global consistency.
- Strong collaboration skills across engineering, design, marketing, data science, research, and regional teams.
Benefits
- Flexible work arrangement allowing time both at home and in the office.
Frequently Asked Questions
What is the location and remote work policy for this role?
This position is based in London, United Kingdom. It offers a hybrid setup, allowing flexibility to work from home alongside some required in-person meetings.
What type of employment is this?
The posting specifies a full-time employment type.
What is the salary for this position?
The job posting does not specify the salary for this role.
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