Remote opportunity at
1PasswordSenior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion
1Password is seeking a Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager for Portfolio and Expansion to own the product-to-field motion for Unified Access, SaaS Manager,…
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About This Role
1Password is seeking a Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager for Portfolio and Expansion to own the product-to-field motion for Unified Access, SaaS Manager, and multi-product expansion. Reporting to the Director of Product Marketing and Enablement, this individual contributor role connects product strategy to customer conversations that drive growth, helping sales and success teams communicate value to information technology, security, finance, and executive buyers. The company develops a…
Job Description
1Password is seeking a Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager for Portfolio and Expansion to own the product-to-field motion for Unified Access, SaaS Manager, and multi-product expansion. Reporting to the Director of Product Marketing and Enablement, this individual contributor role connects product strategy to customer conversations that drive growth, helping sales and success teams communicate value to information technology, security, finance, and executive buyers.
The company develops a market-leading enterprise password manager and Unified Access Management platform, serving over 180,000 businesses globally. This remote position operates across the United States and Canada, with travel required for company activities such as offsites, team gatherings, and industry events.
This role suits an experienced professional with a strong background in bringing complex technical B2B products to market and leading cross-functional GTM efforts. Candidates should be comfortable managing multi-product expansion motions, collaborating with product and engineering teams, and translating deep technical behavior into clear messaging. The work environment is fast-paced and demanding, requiring independent strategic leadership, careful prioritization based on field evidence, and thoughtful use of artificial intelligence for research and analysis while retaining personal ownership of quality and strategy.
Responsibilities
- Own the product enablement plan for Unified Access, SaaS Manager, and multi-product expansion based on business impact and customer needs
- Develop the Unified Access field narrative, master deck, pitch decks, talk tracks, discovery guidance, and product training
- Adapt product stories for IT, security, finance, and executive buyers to convey clear business value
- Define how portfolio offerings integrate into cross-sell, upmarket, and multi-product sales plays, including expansion from the Enterprise Password Manager base
- Participate in live customer discussions as an escalation point to support discovery, demos, and technical objection handling
- Equip Customer Success Managers with guidance to drive cross-sell, adoption, and portfolio expansion
- Collaborate with Technical Marketing and Demo Engineering to align product demonstrations with sales plays
- Utilize field feedback, win-loss data, and customer insights to refine messaging, launches, and enablement materials
Requirements
- Experience bringing complex technical B2B products, new use cases, or emerging categories to market across the full customer lifecycle
- Familiarity with sales-led enterprise organizations, complex buying cycles, technical buyers, and multi-threaded customer deals
- Experience providing cross-functional leadership across Product, Engineering, Product Marketing, Sales, and GTM Enablement
- Knowledge of multi-product enterprise software, SaaS management platforms, enterprise IT, and value-based selling
- Ability to translate technical product features into clear enablement content addressing customer use cases
- Strong written and verbal communication skills tailored for technical, commercial, and executive audiences
Qualifications
- Exposure to launching products, categories, or sales motions in SaaS management, enterprise platforms, or cross-sell markets
- Experience utilizing field data, call insights, win-loss feedback, or seller research to prioritize execution
- Holding security certifications or equivalent technical training
Core Skills
Benefits
- Immediate participation in health and dental benefits programs
- Retirement program matching or 401k participation
- Generous paid time off policy
- Equity grant program
- Participation in incentive programs where applicable
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition program via Bonusly
- Maternity and parental leave top-up programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type and location policy for this role?
This is a full-time, remote position located across the United States and Canada. Employees are required to be ready for occasional travel for department offsites, team meetings, and customer or industry events.
What is the salary range for this position?
For USA-based roles, the annual base salary ranges from $180,000 to $261,000 USD. For Canada-based roles, the annual base salary ranges from $152,000 to $220,000 CAD, alongside benefits, equity grants, and incentive programs.
What specific product areas will this marketing manager oversee?
The role owns the product-to-field motion and enablement plan for Unified Access, SaaS Manager, and multi-product portfolio expansion.
Sample Interview Questions
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