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FreshworksSocial Media Marketing Manager
This social media manager role heads Freshworks' organic social channels and defines how the company's voice comes across on each platform. The manager sets the social…
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About This Role
This social media manager role heads Freshworks' organic social channels and defines how the company's voice comes across on each platform. The manager sets the social strategy, maintains the publishing calendar and runs daily operations, converting company milestones, product updates and customer stories into posts that attract notice and foster a community. It is a senior individual contributor job that sets direction largely on its own and shapes thinking among…
Job Description
This social media manager role heads Freshworks' organic social channels and defines how the company's voice comes across on each platform. The manager sets the social strategy, maintains the publishing calendar and runs daily operations, converting company milestones, product updates and customer stories into posts that attract notice and foster a community. It is a senior individual contributor job that sets direction largely on its own and shapes thinking among colleagues and leaders in marketing.
Work involves planning the editorial calendar around releases, initiatives, events and leadership messaging; writing and producing social content from opinion pieces to product and community material; and handling publishing, audience engagement and monitoring across corporate accounts. The manager also briefs agency, design and video teams on visuals, motion graphics and video, and oversees those vendor relationships and their budgets. Ghostwriting for executives and staff, coaching leaders on tone and platform conventions, and reporting engagement, audience growth, reach and business impact are included, as is mentoring junior staff and contractors.
Candidates should bring seven or more years of social media or social marketing experience, preferably in B2B software or technology, and a record of building engagement and community with little supervision. Strong writing for short-form content, hands-on use of calendars, publishing software and analytics platforms, and experience advising vice presidents or higher on social approach are expected. Experience guiding junior staff, contractors or agencies is required. The position is on-site with a base range of $145,000 to $180,000; bonus or equity may apply.
Responsibilities
- Set social direction for LinkedIn, X, Instagram, YouTube and newer networks, in line with brand and business aims.
- Build the editorial calendar around releases, initiatives, happenings and leadership communications.
- Write and produce social content, from big-picture thinking to product and culture posts.
- Handle daily posting, audience interaction and monitoring across company accounts.
- Brief creative and video vendors and manage their budgets.
- Ghostwrite for executives and staff and coach leaders on tone and format.
- Measure engagement, follower growth, impressions and pipeline and awareness impact, and build the reporting cadence.
- Track platform changes and test new formats.
- Oversee social tools, and mentor junior team members and contractors.
- Serve as the escalation point for social questions across marketing.
Requirements
- At least seven years in social channel management or social marketing.
- Proven record of social strategies that deliver engagement and measurable impact, working largely unsupervised.
- Strong short-form writing and storytelling.
- Practical use of editorial calendars, publishing software and analytics dashboards.
- Experience collaborating across product marketing, design, content and brand teams, and with top leaders.
- Comfort making calls in unclear, fast-changing situations.
Qualifications
- B2B SaaS or technology background preferred.
- Experience advising VP-level leaders on social.
- Experience mentoring junior staff, contractors or agency partners.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The posting does not name a city. The listing is marked as on-site.
Is this a management role?
The posting describes a senior individual-contributor position that also mentors junior team members and contractors.
What experience is required?
The posting asks for at least seven years in social channel management or social marketing.
What is the base salary?
The base salary range is $145,000 to $180,000, and bonus or equity may be available.
How do I apply?
The posting does not describe an application process.
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