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ElasticSr. Director, Demand and Digital Marketing
Elastic is seeking a Senior Director of Demand and Digital Marketing to lead its global digital and campaign work from the United States. The job is…
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About This Role
Elastic is seeking a Senior Director of Demand and Digital Marketing to lead its global digital and campaign work from the United States. The job is full-time and on-site and reports to the CMO, sitting on the marketing leadership team. The company's stated aim is to make data useful to everyone, and its platform serves Enterprise Search, Observability and Security needs. Global digital planning falls to the director, with paid…
Job Description
Elastic is seeking a Senior Director of Demand and Digital Marketing to lead its global digital and campaign work from the United States. The job is full-time and on-site and reports to the CMO, sitting on the marketing leadership team. The company's stated aim is to make data useful to everyone, and its platform serves Enterprise Search, Observability and Security needs.
Global digital planning falls to the director, with paid acquisition, campaign programs and nurture email all in scope. The posting asks for an AI-powered demand engine that uses predictive analytics to lift pipeline across channels, along with a digital experience that personalizes interactions and relies on continuous testing. Integrated campaign strategy covers the Search AI, Observability and Security offerings and is aligned with go-to-market priorities.
The leader runs a worldwide group of marketing leaders covering digital, paid media, campaigns, email and lifecycle work. Partners include product marketing, sales, revenue operations, product teams, customer success and senior executives. Customer marketing is part of the remit, including expansion and advocacy programs, along with a measurement framework that connects digital engagement to pipeline and revenue, and management of global digital budgets.
In the first twelve months, the posting expects the director to modernize the digital operating model, raise digital contribution to pipeline and revenue, align digital work with sales and revenue operations, and create a culture of experimentation. The ideal person has 15 or more years leading B2B marketing organizations, seven or more years leading global teams, enterprise SaaS go-to-market experience, and a record of managing multimillion-dollar budgets.
Responsibilities
- Guide worldwide digital direction for paid acquisition, campaigns and nurture email
- Build an AI-powered demand engine that uses predictive analytics
- Map full-funnel campaign plans for the Search AI, Observability and Security lines
- Develop customer marketing programs that support retention, upsell and advocacy
- Build and grow worldwide groups covering digital, paid acquisition, campaigns, email and nurture marketing
- Serve as the Digital and Campaigns leader within the broader go-to-market organization
- Own the measurement framework from acquisition through pipeline and revenue
- Plan and tune the worldwide digital budget
Requirements
- Fifteen-plus years running B2B marketing teams that handle digital work, campaigns, demand creation and go-to-market planning
- Seven or more years leading worldwide teams and growing future leaders
- Proven enterprise SaaS go-to-market success, with knowledge of complex buying journeys
- Grasp of the digital stack: paid channels, martech, analytics, attribution and AI-driven marketing
- Hands-on use of generative AI, predictive models and automation to lift marketing outcomes
- Executive presence and a record of influencing senior stakeholders
- Experience managing multimillion-dollar global digital marketing budgets
- A builder's mindset focused on innovation, experimentation and continuous improvement
Core Skills
Benefits
- 401(k) plan the company matches dollar for dollar, up to 6% of eligible pay
- Eligibility to take part in Elastic's stock program
- Health coverage for employees and their families in many locations
- Flexible work locations and schedules in many positions
- Ample vacation days every year
- Company match on personal donations and volunteer service, up to $2,000 or the local-currency equivalent
- Up to 40 hours a year to spend on volunteer work
- Parental leave of at least 16 weeks
- Pay based on the work performed rather than previous salary
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the job remote or on-site?
The listing is on-site in the United States. The role reports to the CMO.
What experience does the posting ask for?
15 or more years leading B2B marketing organizations and seven or more years leading global teams, with enterprise SaaS go-to-market experience.
What does the posting say about pay?
The role has no variable pay. The posted typical starting base is $200,400 to $316,900 USD, and $240,300 to $380,200 USD in select locations such as Seattle, Los Angeles, the Bay Area and New York City.
How do I apply?
The posting does not describe an application process or deadline.
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