Remote opportunity at
AmwellSr Product Marketing Manager
Amwell is seeking a remote Senior Product Marketing Manager to lead commercialization efforts and shape go-to-market strategies for its digital care technology platform. The employer operates…
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About This Role
Amwell is seeking a remote Senior Product Marketing Manager to lead commercialization efforts and shape go-to-market strategies for its digital care technology platform. The employer operates within the global healthcare industry, partnering with major health organizations to improve access to acute, urgent, specialty, behavioral, and chronic condition care. This position suits an experienced B2B product marketer who can operate independently in a fast-paced setting to translate complex clinical and technical…
Job Description
Amwell is seeking a remote Senior Product Marketing Manager to lead commercialization efforts and shape go-to-market strategies for its digital care technology platform. The employer operates within the global healthcare industry, partnering with major health organizations to improve access to acute, urgent, specialty, behavioral, and chronic condition care.
This position suits an experienced B2B product marketer who can operate independently in a fast-paced setting to translate complex clinical and technical capabilities into compelling, outcome-driven messaging. The person in this role will partner closely with sales, product, marketing, and customer success teams to drive impactful product launches, support strategic enterprise deals, and equip field teams with effective enablement materials.
Amwell fosters a virtual-first work environment that prioritizes work-life flexibility, offering a comprehensive total rewards package alongside a collaborative culture centered on innovation, inclusion, and respect.
Responsibilities
- Develop and refine platform positioning that highlights solutions in the payer market
- Design go-to-market strategies covering target segments, launch sequencing, and success metrics
- Coordinate cross-functional launch activities involving Product, Sales, Marketing, and Customer Success
- Partner with Product and Commercial leadership on pricing and packaging strategies
- Create launch messaging, sales tools, and enablement materials aligned with established positioning
- Collaborate with proposal teams to support RFP responses with differentiated messaging
- Produce executive-ready presentation materials for strategic opportunities and client meetings
- Maintain competitive battlecards and monitor payer and digital health industry trends
- Track launch performance to continually optimize commercialization outcomes
Requirements
- Have at least 8 years of product marketing or related B2B marketing experience
- Possess deep fluency in payer markets, digital health, or healthcare IT
- Demonstrate experience supporting enterprise sales organizations through complex deal cycles
- Show a proven ability to convert technical capabilities into clear buyer value
- Have experience developing sales enablement and go-to-market materials for multi-stakeholder purchasing environments
- Display strong project management and cross-functional leadership capabilities
- Demonstrate excellent written and verbal communication skills
Core Skills
Benefits
- Flexible personal time off
- 401K match
- Competitive healthcare, dental, and vision insurance plans
- Paid parental leave
- Employee Stock Purchase Program
- Free access to Amwell Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic
- Free subscription to the Calm App
- Tuition Assistance Program
- Pet Insurance
- Summer Fridays and designated Mental Health Days
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote position based in the U.S. within a virtual-first work environment.
What is the employment type?
The posting specifies that this is a salaried, exempt, full-time role.
What is the salary range for this role?
The typical base salary range is $136,170 to $166,430, with actual offers depending on factors such as skills, education, experience, and knowledge. The role may also be eligible for an annual bonus.
What are the core experience requirements?
Candidates must have at least 8 years of product marketing or related B2B marketing experience, along with deep fluency in payer markets, digital health, or healthcare IT.
Sample Interview Questions
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