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GitLabStaff Regional Marketing Manager, West
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. More than 50 million…
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About This Role
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. More than 50 million registered users and over half of the Fortune 100 utilize GitLab to deliver secure software more rapidly. The organization seeks a Staff Regional Marketing Manager for the West region. In this senior individual contributor role, you will take ownership of regional marketing strategies for…
Job Description
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. More than 50 million registered users and over half of the Fortune 100 utilize GitLab to deliver secure software more rapidly.
The organization seeks a Staff Regional Marketing Manager for the West region. In this senior individual contributor role, you will take ownership of regional marketing strategies for the sales team within your designated territory. You will independently plan, select, and execute campaigns and events designed to build, expand, and accelerate the sales pipeline. Rather than managing direct reports, you will lead through the programs, plans, and AI-assisted automation you build and ship. Your target audience includes CTOs, CIOs, VPs of platform and engineering, and security leaders.
This position supports a sales region, involves up to 50 percent travel, and requires alignment with company travel policies. Success in the role is measured by achieving a 10X spend contribution to the regional sales pipeline while keeping your budget within a 5 percent variance. United States base salaries range between $139,200 and $235,200 per year, and sales roles may qualify for incentive pay targeted at up to 100 percent of the base salary. GitLab is an equal opportunity and affirmative action employer.
Responsibilities
- Own regional marketing strategies and pipeline growth outcomes for the assigned sales territory
- Partner with direct sales, channel sales, and alliance partners to drive cross-channel marketing
- Adapt digital and content programs to fit the specific needs of the regional sales team
- Design and manage regional and account-focused campaigns to promote company products and services
- Determine regional event strategy, oversee logistics, handle booth staffing, and manage swag onsite
- Project manage campaigns from inception to completion within budget and timeline constraints
- Collaborate with external agencies and third parties on campaign preparation and execution
- Mentor regional marketing specialists and managers while helping build internal team processes
Requirements
- Demonstrated history of building and executing regional strategies that deliver and accelerate sales pipeline
- Background supporting both direct sales and channel sales teams in enterprise solution demand creation
- Strong analytical skills with the ability to utilize data for program optimization
- Experience managing a territory budget with attention to financial details and deadlines
- Understanding of developer tools, IT operations tools, and IT security markets
- Capacity to travel up to 50 percent of the time
- Ability to use GitLab and operate in accordance with company values
Core Skills
Benefits
- Flexible paid time off
- Team member resource groups
- Equity compensation and employee stock purchase plan
- Growth and development fund
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
For United States residents, the base salary range is $139,200 to $235,200 per year. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Is travel required for this position?
Yes, the role involves travel up to 50% of the time, subject to compliance with the company travel policy.
Does this role involve managing direct reports?
No, this is a senior individual contributor position where you lead through the programs and plans you build and ship rather than managing direct reports.
Sample Interview Questions
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