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CanvaSub-Saharan Africa Content Strategy Lead (12 month contract)
Canva is seeking a Sub-Saharan Africa Content Strategy Lead to join the team on a 12-month contract, paid via a daily rate. Canva operates a global…
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About This Role
Canva is seeking a Sub-Saharan Africa Content Strategy Lead to join the team on a 12-month contract, paid via a daily rate. Canva operates a global design platform with over 250 million monthly active users across more than 190 countries. In this position, the professional will serve as a strategic voice for content within the region, partnering directly with the Sub-Saharan Africa Country Manager and working alongside the Sub-Saharan Design…
Job Description
Canva is seeking a Sub-Saharan Africa Content Strategy Lead to join the team on a 12-month contract, paid via a daily rate. Canva operates a global design platform with over 250 million monthly active users across more than 190 countries. In this position, the professional will serve as a strategic voice for content within the region, partnering directly with the Sub-Saharan Africa Country Manager and working alongside the Sub-Saharan Design Lead. The focus of the role is entirely on shaping templates and elements rather than managing social media, utilizing internal and external data to ensure the local content library meets user needs and drives growth, user activation, retention, and revenue impact.
This role suits an analytical yet culturally curious strategist who can translate regional direction into actionable country-level plans. The individual will collaborate with various cross-functional groups including SEO, localisation, creators, product, and marketing. Mentorship and guidance will be provided by the EMEA Content Strategy Lead. The successful candidate will leverage data insights, spot local cultural trends, and handle production workflows spanning artificial intelligence generated content, creators, localization, and partnerships.
Responsibilities
- Prioritise and execute the country content strategy and growth levers
- Own content health and production for the assigned country
- Ensure content meets quality standards and cultural resonance
- Gather input from sales, partners, and local peers to refine strategies
- Manage content performance across discovery, editorial, search, and recommendations
- Identify and activate cultural moments alongside marketing, social, and PR teams
- Partner with the Country Manager and peers to align priorities and unblock execution
- Build relationships with local creators and partnerships in collaboration with community managers
Requirements
- Three to five or more years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media, or marketplace global technology companies
- Deep understanding of local market content, trends, and aesthetics
- Ability to balance strategy with hands-on execution across multiple production streams
- Exceptional stakeholder management skills with cross-functional alignment capabilities
- Experience operating in fast-moving environments while handling ambiguity
- Strong analytical skills to assess content performance and adjust strategies
- Track record in managing production workflows, partnerships, or creator activation
- Relevant language skills and cultural knowledge for the target geographic market
Qualifications
- Background in search engine optimization
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type and duration for this role?
This is a 12-month contract position compensated with a day rate.
What is the primary focus of the Content Strategy Lead?
The role focuses on templates and elements rather than social media, utilizing data to ensure the local content library drives growth, retention, and revenue.
Does the posting specify a salary?
No, the salary or daily rate amount is not specified in the job posting.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.


