Remote opportunity at
InstacartAssociate Manager, Cross-Functional Influencer Campaigns
Instacart connects millions of users with essential grocery and household goods while offering earnings opportunities for personal shoppers, and it is currently hiring an Associate Manager,…
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About This Role
Instacart connects millions of users with essential grocery and household goods while offering earnings opportunities for personal shoppers, and it is currently hiring an Associate Manager, Cross-Functional Influencer Campaigns . This fully remote position suits an organized operator and relationship builder with deep knowledge of creator culture. Reporting to the Senior Manager of Influencer Marketing & Brand Activations, this professional will coordinate influencer initiatives across multiple teams, including brand marketing,…
Job Description
Instacart connects millions of users with essential grocery and household goods while offering earnings opportunities for personal shoppers, and it is currently hiring an Associate Manager, Cross-Functional Influencer Campaigns.
This fully remote position suits an organized operator and relationship builder with deep knowledge of creator culture. Reporting to the Senior Manager of Influencer Marketing & Brand Activations, this professional will coordinate influencer initiatives across multiple teams, including brand marketing, paid and organic social, product marketing, retail marketing, and consumer packaged goods co-marketing.
Over the first year, the incumbent will execute a comprehensive calendar of cross-functional creator campaigns, foster relationships with talent representatives, and demonstrate the business value of creator investments. Responsibilities span campaign execution, performance reporting, budget management, and talent negotiation. Candidates must bring established connections across the creator ecosystem and a strong background in managing independent influencer initiatives.
Responsibilities
- Plan and execute influencer programs with retail marketing, partnerships, paid channels, and consumer packaged goods co-marketing teams
- Manage campaigns entirely from initial concept through execution, launch, and performance reporting
- Identify, source, and negotiate partnerships directly with creators, talent managers, agents, and influencer agencies
- Collaborate with paid and organic social teams to amplify high-performing creator content, manage asset delivery, and track usage rights
- Analyze campaign results across engagement, reach, and conversion metrics alongside analytics partners
- Produce monthly reporting that highlights creator, creative, and trend insights to inform future strategies
- Monitor social media culture to identify emerging talent, formats, and trends for timely brand partnerships
Requirements
- 5 to 6 years of professional experience in campaign management, social media, creator partnerships, or influencer marketing
- Demonstrated ability to independently manage influencer campaigns from talent outreach to negotiation, contracting, launch, and reporting
- Established professional network across the creator ecosystem including talent managers, agents, agencies, and creators
- Experience handling budget management, contract negotiations, deliverables, rates, exclusivity, and usage rights
- Strong organizational and project management abilities handling multiple timelines and stakeholders simultaneously
- Experience analyzing performance data and reporting on key performance indicators such as impression volume, engagement rate, and conversion
- Excellent written and verbal communication skills with a proactive approach to cross-functional collaboration
Qualifications
- Bachelor degree or equivalent education
- Experience collaborating with paid social teams to optimize creator-generated content
- Background supporting influencer initiatives tied to brand partnerships, retail, or consumer packaged goods
- Familiarity with social analytics platforms or influencer reporting tools such as Dash Social
- Experience coordinating creator partnerships linked to cultural moments, events, or experiential activations
Core Skills
Benefits
- New hire equity grant along with annual refresh grants
- Highly market-competitive compensation and benefits based on the employee location
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote-based role operating under Instacart's Flex First remote work policy.
What is the salary range for this role?
The base pay range varies by location, such as $104,000 to $109,500 per year for candidates located in CA, NY, CT, and NJ, with different ranges applicable for other states.
What level of experience is required?
Candidates must have 5 to 6 years of experience in influencer marketing, campaign management, creator partnerships, or social media.
Sample Interview Questions
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