Remote opportunity at
InstacartAssociate Manager, Influencer Marketing
Instacart is seeking an Associate Manager, Influencer Marketing to lead continuous creator collaborations and enhance brand visibility across social platforms. In this remote-based role, the professional…
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About This Role
Instacart is seeking an Associate Manager, Influencer Marketing to lead continuous creator collaborations and enhance brand visibility across social platforms. In this remote-based role, the professional will report to the Senior Manager, Influencer Marketing and serve as a central collaborator for brand marketing, product marketing, organic social, legal, and retail marketing teams. The position focuses on establishing an always-on network of culturally relevant creators to produce engaging content regularly on…
Job Description
Instacart is seeking an Associate Manager, Influencer Marketing to lead continuous creator collaborations and enhance brand visibility across social platforms. In this remote-based role, the professional will report to the Senior Manager, Influencer Marketing and serve as a central collaborator for brand marketing, product marketing, organic social, legal, and retail marketing teams. The position focuses on establishing an always-on network of culturally relevant creators to produce engaging content regularly on networks like TikTok, Instagram, and YouTube Shorts.
This job suits an organized operator who stays immersed in creator culture, tracks internet trends, and possesses existing connections with talent agents, creators, and influencer agencies. The incoming hire will spend the majority of their time managing ongoing creator partnerships, with additional focus dedicated to trend forecasting and supporting experiential programs throughout the year. Instacart operates under a Flex First approach, granting team members the freedom to choose their preferred workspace while participating in periodic in-person gatherings.
Responsibilities
- Build and manage a consistent pipeline of six to twelve creator partnerships every month across platforms like TikTok, Instagram, and YouTube Shorts
- Handle creator budgets, negotiations, contracting, usage rights, exclusivity terms, and performance tracking
- Collaborate cross-functionally with brand marketing, organic social, product marketing, CPG co-marketing, retail marketing, and legal teams
- Identify emerging talent, platform trends, and cultural opportunities to keep the brand relevant
- Support the influencer components of experiential events and programs across the calendar year
Requirements
- Possess five to six years of professional experience in influencer marketing, creator partnerships, social media, experiential marketing, or a related discipline
- Demonstrate independent management of influencer campaigns from initial talent outreach through negotiation, contracting, content creation, launch, and analysis
- Bring deep familiarity with the social media and creator landscape across major platforms
- Show proven capability in managing budgets, rates, deliverables, usage rights, and partnership exclusivity
- Maintain an established network of contacts across the creator ecosystem including talent managers, agents, and agencies
- Display strong organizational skills to oversee multiple creators, timelines, and deliverables simultaneously
- Exhibit excellent written and verbal communication skills for cross-functional stakeholder management
Qualifications
- Familiarity with social intelligence or creator management platforms such as Dash Social
- Prior experience with affiliate marketing tied to commerce objectives
- Experience assisting with influencer partnerships linked to experiential activations or events
- Hold a bachelor's degree or equivalent education
Core Skills
Benefits
- Eligible for a new hire equity grant as well as annual refresh grants
- Offered market-competitive compensation with location-based base pay ranges
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote-based role operating under Instacart's Flex First work policy, which allows employees to choose their workspace.
What is the salary range for this role?
The annual base salary ranges from USD 86,000 to USD 109,500, varying based on the permanent geographic location of the candidate.
What level of experience is required?
Candidates must have five to six years of experience working in influencer marketing, social media, creator partnerships, experiential marketing, or a closely related discipline.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.