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CREDbusiness development & strategic partnerships - d2c
CRED is hiring a business development and strategic partnerships lead for its D2C ecosystem in Bengaluru. The role is full-time and on-site. The purpose is to…
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About This Role
CRED is hiring a business development and strategic partnerships lead for its D2C ecosystem in Bengaluru. The role is full-time and on-site. The purpose is to team up with India's consumer brands and turn those relationships into value for members and growth for the business. The position sits at the crossroads of D2C commerce, customer growth, payments, rewards and product work. The role introduces relevant brands and fresh formats to…
Job Description
CRED is hiring a business development and strategic partnerships lead for its D2C ecosystem in Bengaluru. The role is full-time and on-site. The purpose is to team up with India's consumer brands and turn those relationships into value for members and growth for the business. The position sits at the crossroads of D2C commerce, customer growth, payments, rewards and product work.
The role introduces relevant brands and fresh formats to CRED members via rewards, offers, experiences and privileges, and helps D2C companies win customers and deepen engagement. It also includes encouraging strong D2C brands to adopt CRED payment instruments. Beyond conventional deals, the person hunts for openings that are strategic, product-led, payment-led, data-led or growth-led that create value for both parties.
This is a builder-and-seller position rather than account management. The person runs the D2C pipeline from the first conversation through to realised revenue, carries a revenue quota, and cultivates relationships with founders, CXOs, growth leads and venture investors backing the category. Teams spanning operations, analytics, marketing, growth and product turn ideas into live partnerships, and execution is expected to be quick and complete.
The posting wants four or more years in revenue-target roles spanning sales, BD, partnerships or key accounts, within D2C, consumer internet, e-commerce, fintech or high-growth startups. A wide network among founders and brand leaders, a grasp of the Indian D2C market, a history of closing deals and the confidence to sell to senior leaders are expected.
Responsibilities
- Build and run the D2C pipeline, identifying brands and founders and taking partnerships through to revenue
- Carry and deliver a revenue quota via new deals, monetisation and growth with existing partners
- Build partnerships that help brands expand, win customers and keep them engaged
- Introduce well-known D2C labels and their offers to members via rewards and privileges
- Encourage quality D2C brands to take up CRED payment instruments
- Scale partnerships by coordinating across operations, analytics, marketing, growth and product
- Own execution from idea to live partnership, moving fast and focusing on results
Requirements
- Four-plus years in revenue-quota roles spanning sales, BD, partner management or key accounts
- Established contacts among D2C founders, CXOs, growth leads and consumer brand heads
- Familiarity with how Indian D2C works, plus interest in up-and-coming brands and categories
- Demonstrated history of signing deals and hitting commercial targets
- Commercial and strategic thinking that can see what could be built with a brand
- Ability to pitch founders and executive leaders with clarity
- Comfort building from zero in unclear conditions
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing shows a full-time, on-site role in Bengaluru.
What experience is asked for?
The posting asks for four-plus years in revenue-quota roles covering sales, BD, partnerships or key accounts.
Does the role carry a sales target?
Yes. The posting says the role carries a revenue quota.
Is a salary stated?
The posting does not specify a salary.
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