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CREDcopywriter
CRED is hiring a copywriter in Bengaluru for a full-time, on-site role. The job concerns the wording that shapes how people feel about CRED. The posting…
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About This Role
CRED is hiring a copywriter in Bengaluru for a full-time, on-site role. The job concerns the wording that shapes how people feel about CRED. The posting argues that memorable copy stays with readers, influences decisions, sharpens products and reveals what a company means, so the role carries responsibility for writing standards across the business. The copywriter creates the guidelines, briefs and house rules that keep copy precise and uniform. The…
Job Description
CRED is hiring a copywriter in Bengaluru for a full-time, on-site role. The job concerns the wording that shapes how people feel about CRED. The posting argues that memorable copy stays with readers, influences decisions, sharpens products and reveals what a company means, so the role carries responsibility for writing standards across the business.
The copywriter creates the guidelines, briefs and house rules that keep copy precise and uniform. The role grows CRED's voice across product copy, marketing, campaigns and internal communications, and guards that voice as the brand grows. Initiative is part of the brief: the writer is expected to notice where writing needs attention and push that work forward without waiting to be asked.
Duties include turning high-level direction into clear briefs, raising the consistency of junior writers, and giving direct, decisive feedback to anyone regardless of seniority. The writer leads the narratives behind major launches across the app, film projects, brand campaigns, activations and content channels, and brings clarity to complicated or murky topics without flattening their nuance.
The posting looks for someone who understands tone and how language moves people, who can separate humour from wit and confidence from noise, and who works without close supervision. It wants a writer with a point of view that holds up under challenge, and who gives feedback without seeking permission first.
Responsibilities
- Create guidelines, briefs and house rules that keep copy consistent
- Grow the CRED voice in product copy, marketing, campaigns and internal comms
- Spot writing needs proactively and drive those initiatives independently
- Turn broad direction into tight briefs
- Lift junior writers to a consistent standard through direct, decisive feedback
- Lead the narratives for major launches across the app, film projects, brand campaigns, activations and content channels
- Simplify complex subjects while keeping their nuance intact
Requirements
- Grasp of tone, semiotics and how language moves people
- Ability to separate humour from wit, and confidence from noise, in writing
- Capacity to work independently without close direction
- A point of view that can be defended
- Willingness to give decisive feedback regardless of seniority
Benefits
- Pantry stocked in-house, with lunch and dinner covered for everyone on the team
- Paid sick leave
- Comprehensive health insurance
- Salaries paid before the joining date
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing shows a full-time, on-site role in Bengaluru.
What does the role cover?
It covers copy frameworks and briefs, the brand voice across product and campaigns, launch narratives, and coaching junior writers.
Does the posting set a minimum experience level?
The posting does not state a minimum number of years of experience.
Is a salary stated?
The posting does not specify a salary.
Sample Interview Questions
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