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TamaraCRM Specialist
Tamara, a fintech platform active in Saudi Arabia and across the Gulf, is hiring a full-time CRM Specialist. The listed location is the United Arab Emirates.…
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About This Role
Tamara, a fintech platform active in Saudi Arabia and across the Gulf, is hiring a full-time CRM Specialist. The listed location is the United Arab Emirates. The job reports upward to the CRM Manager. The specialist owns the design, launch and optimization of complex lifecycle campaigns while acting as the team's main CRM authority, so that CRM flows run automatically, scale well and feel personal. The specialist leads the design…
Job Description
Tamara, a fintech platform active in Saudi Arabia and across the Gulf, is hiring a full-time CRM Specialist. The listed location is the United Arab Emirates. The job reports upward to the CRM Manager. The specialist owns the design, launch and optimization of complex lifecycle campaigns while acting as the team's main CRM authority, so that CRM flows run automatically, scale well and feel personal.
The specialist leads the design of multi-channel customer journeys using advanced segmentation, personalization and automation. The role sets up adaptive content, Liquid code, webhooks and linked data to deliver tailored experiences, and manages complex workflows, integrations and troubleshooting.
Strategy is part of the job. The specialist lays out CRM direction for projects like lifecycle management and feature uptake, and is measured by the effect on engagement and retention. Campaign performance and user behavior are analyzed to refine targeting, content and triggers, and results are reported to the business.
The specialist coordinates with product, analytics, tech and marketing colleagues so CRM work supports business goals. The role also acts as the in-house authority on CRM software, setting best practices for template design, deliverability and compliance.
Applicants need two or more years of practical CRM work in quick-moving consumer businesses, with fintech experience highly preferable. Demonstrated success creating and running sophisticated automated campaigns on large CRM platforms like Braze, CleverTap or Iterable is required, along with skill at advanced CRM logic, a good grasp of audience splitting and lifecycle marketing, and comfort working with SQL, analytics dashboards and A/B testing. Coding email layouts in HTML and CSS would be useful.
Responsibilities
- Head up building customer journeys that run across email, push, in-app messages and SMS.
- Configure advanced CRM logic with dynamic content, Liquid, webhooks and connected content.
- Own CRM strategy for lifecycle management and product adoption initiatives.
- Run intricate CRM processes, connections and debugging.
- Study how campaigns perform and how users act, then tune targeting, messaging and triggers.
- Coordinate with peers across product, analytics, tech and marketing so CRM work supports goals.
- Act as the in-house authority on CRM software, covering template design, deliverability and compliance.
Requirements
- Minimum two years of practical CRM work within quick-moving consumer businesses.
- Demonstrated success creating and running sophisticated automated campaigns on large CRM platforms like Braze, CleverTap or Iterable.
- Skilled at sophisticated CRM logic: Liquid scripting, adaptive content, webhook triggers and linked content.
- Good grasp of audience splitting, lifecycle marketing and how data moves.
- Comfort working with data, including SQL, analytics dashboards and A/B testing.
- Excellent communication skills and strong problem-solving ability.
Qualifications
- Fintech experience, which is highly preferable.
- HTML and CSS skills for email development.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Who does the CRM Specialist report to?
The position is supervised by the CRM Manager.
Which CRM platforms are mentioned?
The posting names Braze, CleverTap and Iterable as examples of enterprise CRM platforms.
What experience is required?
The posting asks for two or more years of practical CRM work in quick-moving B2C businesses.
Is a salary stated?
The posting does not specify a salary.
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