Remote opportunity at
MotiveDemand Generation Marketing Manager
Motive seeks a Demand Generation Marketing Manager to join the team as an individual contributor. Motive builds technology platforms designed to make physical operations safer, more…
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About This Role
Motive seeks a Demand Generation Marketing Manager to join the team as an individual contributor. Motive builds technology platforms designed to make physical operations safer, more productive, and more profitable by combining safety, finance, and operations tools powered by artificial intelligence. The organization currently serves nearly 100,000 customers across multiple industries, ranging from small businesses to Fortune 500 enterprises. This position suits a marketer who approaches mid-market challenges with curiosity…
Job Description
Motive seeks a Demand Generation Marketing Manager to join the team as an individual contributor. Motive builds technology platforms designed to make physical operations safer, more productive, and more profitable by combining safety, finance, and operations tools powered by artificial intelligence. The organization currently serves nearly 100,000 customers across multiple industries, ranging from small businesses to Fortune 500 enterprises.
This position suits a marketer who approaches mid-market challenges with curiosity and a builder's mentality. The ideal candidate thrives in a fast-paced environment where priorities can shift, enjoys navigating ambiguity, and is motivated to resolve obstacles. Key duties involve planning and executing programmatic account-based marketing initiatives, running full-funnel demand campaigns, coordinating with content and product marketing teams, managing specific channel activations such as webinars, and partnering closely with sales teams to align programs with pipeline goals.
Compensation for this role ranges from USD 90,000 to USD 111,000 per year, with total compensation potentially including restricted stock units depending on the position. Pay rates are determined by factors such as work experience, education, certifications, and geographic location.
Responsibilities
- Plan, execute, and optimize programmatic account-based marketing and full-funnel demand generation campaigns targeted at the mid-market segment
- Collaborate with content, customer marketing, and product marketing teams to map materials to the buyer journey and identify content gaps
- Partner with marketing operations to ensure proper list hygiene, accurate targeting, and proactive resolution of campaign setup issues
- Oversee the execution of select channels including webinars, calendared sales plays, and direct mail initiatives
- Incorporate artificial intelligence tools and agentic workflows to accelerate campaign personalization and insight generation
- Partner with sales representatives and leadership to align marketing initiatives with outbound and inbound sales motions
- Monitor performance data and pipeline contribution to provide actionable insights and weekly metric updates for the mid-market segment
Requirements
- Minimum of 5 years of professional experience in B2B demand generation, campaign management, or growth marketing, excluding internships
- Demonstrated track record of executing multi-channel demand generation campaigns that generate measurable pipeline contribution
- Practical background in account-based marketing strategies encompassing 1:Few and 1:Many campaign motions
- Prior experience collaborating with sales teams to coordinate marketing programs with inbound and outbound motions
- Working familiarity with customer relationship management systems and marketing automation platforms such as Salesforce and Marketo
- Capability to analyze campaign metrics using spreadsheets and Tableau to derive data-backed decisions
- Proficiency with project management software including Asana
- Authorization to receive and access commodities and technologies controlled under United States Export Administration Regulations
Qualifications
- Familiarity with Salesforce, Asana, Sendoso or equivalent platforms
- Preferred working knowledge of Glean and Clay
Core Skills
Benefits
- Health care benefits covering medical, optical, pharmacy, and dental needs
- Paid time off and sick time off
- Short-term and long-term disability coverage
- Life insurance
- 401k contribution options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Demand Generation Marketing Manager role?
The compensation range for this position is USD 90,000 to USD 111,000 per year, depending on your geographic location, work experience, education, and certifications.
Is this position remote?
While the posting notes location preferences in Austin, Texas, Nashville, Tennessee, or San Francisco requiring two days a week in the office, the employer will consider remote candidates in the USA for the right applicant.
What level of experience is required?
Candidates must have at least 5 years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships.
What benefits are offered with this position?
Motive offers health, pharmacy, optical, and dental care benefits, paid time off, sick leave, short-term and long-term disability coverage, life insurance, and 401(k) contributions subject to eligibility requirements.
Sample Interview Questions
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