Remote opportunity at
Grafana LabsDemand Generation Program Manager | United States | Remote
Grafana Labs is seeking a Demand Generation Program Manager to lead its virtual event and webinar operations across multiple international regions. The employer provides an open-source-backed…
Career Tools
About This Role
Grafana Labs is seeking a Demand Generation Program Manager to lead its virtual event and webinar operations across multiple international regions. The employer provides an open-source-backed observability platform utilized by over ten thousand organizations and prominent global enterprises. Operating entirely remotely, the company brings together staff distributed across more than forty countries within a collaborative and transparent work environment. In this specialist role, the incumbent will inherit an established webinar…
Job Description
Grafana Labs is seeking a Demand Generation Program Manager to lead its virtual event and webinar operations across multiple international regions. The employer provides an open-source-backed observability platform utilized by over ten thousand organizations and prominent global enterprises. Operating entirely remotely, the company brings together staff distributed across more than forty countries within a collaborative and transparent work environment.
In this specialist role, the incumbent will inherit an established webinar schedule and take complete ownership of its operating rhythm, covering everything from presenter briefings to registration campaigns and post-event reporting. Rather than following a manual playbook, the position requires leveraging artificial intelligence and automation tools to handle high-frequency session volume in parallel. The ideal candidate treats automated workflows as a core deliverable and focuses on driving technical, practitioner-focused discussions that feed the customer pipeline. Success in this position is measured by increasing program efficiency, expanding global reach, and connecting live sessions directly to product adoption.
Grafana Labs maintains an innovation-driven atmosphere where autonomy and trust guide daily operations. Team members benefit from structured pathways for career growth and a global annual leave framework. The compensation package includes a base salary supplemented by company equity.
Responsibilities
- Manage the complete end-to-end webinar calendar across multiple global time zones
- Brief technical presenters and maintain practitioner-first content standards
- Analyze historical data and downstream pipeline metrics to determine session planning and retirement
- Build and extend automation for session setup, promotional tasks, and content repurposing
- Track and report on attendee registrations, product adoption, and resulting pipeline metrics
- Scale program reach into additional languages and formats when performance metrics support expansion
Requirements
- Four or more years of experience in demand generation, event marketing, or lifecycle marketing within a B2B software company
- Demonstrated hands-on management of a recurring webinar or virtual event calendar across multiple regions
- Practical familiarity with webinar platforms such as ON24, Zoom Webinars, Contrast, or Goldcast
- Experience managing CRM campaigns, registration synchronization, attendance tracking data, and follow-up triggers
- Ability to collaborate with technical speakers like engineers and solutions architects
- Practical experience building automations or agentic workflows utilizing artificial intelligence
- Proficiency in analyzing performance numbers and constructing trusted program reports
Qualifications
- Background in open-source or developer-focused software environments
- Experience with content repurposing at scale including clips, blogs, social media, and on-demand libraries
- Experience managing localized programs and evaluating translation costs
- Familiarity with the observability, monitoring, or open-source ecosystem
- Experience utilizing Customer.io, Salesforce, and modern data stacks such as BigQuery
- Familiarity with product-led growth motions alongside sales-led motions
Core Skills
Benefits
- Base salary ranging from USD 100,000 to 120,000 per year
- Restricted Stock Units providing ownership in company success
- Global annual leave policy totaling 30 days per annum
- Three designated company shutdown days reserved for disconnecting
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this role?
The posting specifies that Grafana Labs is a 100% remote company with team members located across more than 40 countries.
What is the salary range for the Demand Generation Program Manager position?
The base compensation range for this United States role is USD 100,000 to 120,000 per year, with actual pay varying based on level, experience, and skillset.
Are there additional financial incentives besides the base salary?
Yes, all roles include Restricted Stock Units to provide team members with ownership in the company's success.
What kind of experience is required for this position?
Candidates must have four or more years of experience in demand generation, event marketing, or lifecycle marketing at a B2B software company, alongside hands-on experience with webinar platforms and artificial intelligence automations.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.