Remote opportunity at
InstacartDirector, Ads Product Marketing
Instacart is seeking a Director, Ads Product Marketing for a full-time, remote position within Canada, specifically hiring in Ontario, Alberta, British Columbia, and Nova Scotia. Instacart…
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About This Role
Instacart is seeking a Director, Ads Product Marketing for a full-time, remote position within Canada, specifically hiring in Ontario, Alberta, British Columbia, and Nova Scotia. Instacart operates a grocery service that connects customers with grocery and household goods while offering earnings opportunities for personal shoppers. The company employs a Flex First approach, granting workers the flexibility to choose their work location between home, an office, or other spots. In this…
Job Description
Instacart is seeking a Director, Ads Product Marketing for a full-time, remote position within Canada, specifically hiring in Ontario, Alberta, British Columbia, and Nova Scotia. Instacart operates a grocery service that connects customers with grocery and household goods while offering earnings opportunities for personal shoppers. The company employs a Flex First approach, granting workers the flexibility to choose their work location between home, an office, or other spots.
In this leadership role, the successful candidate will build and manage a product marketing center of excellence focused on the Ads ecosystem. The position oversees a team of product marketers to direct go-to-market strategies, inbound and outbound marketing plans, and product launches. The role involves shaping the product roadmap through quantitative and qualitative advertiser insights, establishing a consistent brand narrative across all touchpoints, and driving product adoption in partnership with sales and growth marketing.
Responsibilities
- Build a product marketing center of excellence for the Ads business to manage launch motions and scale impact
- Develop an overarching advertising narrative, messaging strategy, and outbound marketing plan across all touchpoints
- Influence the product roadmap and business strategy by gathering qualitative and quantitative insights from the market and advertisers
- Execute high visibility product launches and marketing programs aligned with specific business goals to build sales pipelines
- Partner with sales enablement to educate advertisers and the sales team on data and measurement offerings
- Establish investment strategies across paid marketing, trade partnerships, events, communications, creative, and content alongside growth marketing
- Manage a team of advertising-focused product marketers across multiple product lines
Requirements
- Minimum of 12 years of experience in product marketing and related product or marketing roles
- At least 6 years of experience specifically within the digital advertising and technology industry
- Hands-on background in both inbound and outbound product marketing
- Prior team management experience spanning multiple product lines
- Bachelor degree in business, marketing, or a related field
- Solid understanding of the digital ecosystem and advertising technologies
- Demonstrated ability to develop and execute go-to-market strategies
- Experience defining product marketing OKRs and tracking key performance indicators
- Executive presence with strong verbal and written communication skills
Qualifications
- Experience with Retail Media Networks, CPG, or retailers
- Experience leveraging AI to improve workflow and process efficiencies
- A demonstrated passion for media, measurement, and the advertising industry
Core Skills
Benefits
- New hire equity grant
- Annual equity refresh grants
- Market-competitive compensation and benefits package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
The base pay range for this position is CAD 203,000 to CAD 214,000 per year, with exact offers varying based on experience and skills.
Is this position remote?
Yes, the role is remote under Instacart's Flex First policy, though hiring is currently restricted to candidates residing in Ontario, Alberta, British Columbia, and Nova Scotia.
What experience is required for this position?
Candidates must have at least 12 years of experience in product marketing or related roles, including a minimum of 6 years specifically in the digital advertising and tech industry, alongside team management experience.
Are there additional financial benefits beyond base salary?
Yes, the role is eligible for a new hire equity grant and annual refresh grants, in addition to market-competitive benefits.
Sample Interview Questions
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