Remote opportunity at
InstacartDirector, Ads Product Marketing
Instacart is looking for a Director of Ads Product Marketing to lead a team of advertising-focused product marketers. The role creates the Ads product marketing center…
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About This Role
Instacart is looking for a Director of Ads Product Marketing to lead a team of advertising-focused product marketers. The role creates the Ads product marketing center of excellence, sets go-to-market plans for launches, and owns the advertiser voice across inbound and outbound channels. It is a remote, full-time role for a leader with more than twelve years in product marketing, including six years in digital advertising and tech.
Job Description
Instacart is looking for a Director of Ads Product Marketing to lead a team of advertising-focused product marketers. The role creates the Ads product marketing center of excellence, sets go-to-market plans for launches, and owns the advertiser voice across inbound and outbound channels. It is a remote, full-time role for a leader with more than twelve years in product marketing, including six years in digital advertising and tech.
Responsibilities
- Create a product marketing center of excellence that runs consistent launch motions
- Own the Ads ecosystem narrative, messaging and outbound marketing across all channels
- Shape priority Ads features with customer and market insight, influencing the roadmap
- Run high-visibility launches and marketing programs measured against business goals
Requirements
- At least 12 years in product marketing or related roles, with 6 years in digital advertising and tech
- Experience in both outbound and inbound product marketing
- Team management across multiple product lines
- Bachelor's degree in marketing, business or a related field
Qualifications
- Experience with retail media, CPG or retailer businesses
- Experience using AI to find workflow efficiencies
- Passion for media, measurement and the advertising industry
Core Skills
Benefits
- New-hire equity grant plus annual refresh grants
- Market-competitive compensation and benefits set by location
- Flex First remote work policy
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the role remote?
Yes. It is listed as remote, and base pay depends on the permanent work location.
What is the posted pay for US candidates?
The range is $242,000 to $255,500 in CA, NY, CT and NJ, $232,000 to $245,000 in WA, $222,000 to $234,500 in several other states, and $202,000 to $213,000 elsewhere.
What experience is required?
At least 12 years in product marketing, with 6 years in digital advertising and tech, plus team management experience.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.