Hybrid opportunity at
RoDirector, Integrated Marketing
Ro, a direct-to-patient healthcare company offering nationwide telehealth, laboratory, and pharmacy services via a vertically integrated platform, is seeking a Director, Integrated Marketing . This hybrid…
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About This Role
Ro, a direct-to-patient healthcare company offering nationwide telehealth, laboratory, and pharmacy services via a vertically integrated platform, is seeking a Director, Integrated Marketing . This hybrid position is located at the company's headquarters in New York City. The role suits a hands-on senior marketer who can independently drive complex consumer campaigns from initial strategy through launch and performance evaluation while leading cross-functional teams. As the primary integrated marketing lead, the…
Job Description
Ro, a direct-to-patient healthcare company offering nationwide telehealth, laboratory, and pharmacy services via a vertically integrated platform, is seeking a Director, Integrated Marketing. This hybrid position is located at the company's headquarters in New York City. The role suits a hands-on senior marketer who can independently drive complex consumer campaigns from initial strategy through launch and performance evaluation while leading cross-functional teams.
As the primary integrated marketing lead, the individual will collaborate closely with Brand, Product Marketing, Growth, Communications, and Insights departments. This position functions initially as an individual contributor with substantial leadership responsibilities, requiring both strategic vision and meticulous attention to execution detail. Professionals applying for this job will shape major company moments, celebrity partnerships, and high-priority product launches across paid, owned, and earned channels.
Responsibilities
- Lead the development and execution of top-priority integrated consumer campaigns including brand moments and celebrity partnerships
- Translate campaign goals, audience research, product claims, and creative concepts into cohesive strategies spanning paid, owned, and earned channels
- Define channel roles, key sequencing, milestones, and consumer journey touchpoints
- Orchestrate and align cross-functional partners across Brand, Product Marketing, Growth, and Communications
- Establish repeatable integrated campaign planning procedures to enhance operational efficiency and strategic rigor
- Analyze post-launch performance data alongside channel teams to inform future marketing initiatives
Requirements
- Possess ten or more years of professional background in integrated, brand, or consumer marketing within high-growth consumer, direct-to-consumer, or digitally native businesses
- Demonstrate a proven history of personally directing large multi-channel consumer campaigns from strategy formulation to public release
- Show expertise coordinating marketing efforts across paid, owned, and earned media ecosystems
- Operate successfully as a hands-on leader in a lean, fast-paced corporate setting
Core Skills
Benefits
- Target base salary range between $182,300 and $214,500
- Competitive equity package
- Benefits package as applicable
Frequently Asked Questions
Where is this job located and what is the remote policy?
This is a hybrid position based at RoHQ in New York City. Tri-state area employees are required to work from headquarters on Tuesdays and Thursdays, while individuals outside this region can join in-person collaborations and team on-sites throughout the year.
What is the employment type?
The posting specifies a full-time employment type.
What is the salary range for this role?
The target base salary ranges from $182,300 to $214,500, supplemented by a competitive equity and benefits package.
Is this a people-manager role right away?
Initially, the position operates as an individual contributor with significant cross-functional leadership responsibility.
Sample Interview Questions
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