Opportunity at
PaddleDirector of Self Serve
Paddle, which serves as merchant of record so digital product companies can avoid stitching together their own payment tools, is hiring a Director of Self-Serve. Self-serve…
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About This Role
Paddle, which serves as merchant of record so digital product companies can avoid stitching together their own payment tools, is hiring a Director of Self-Serve. Self-serve already accounts for a significant share of Paddle's revenue, and the director will decide where and how that channel expands, then run it as a business line with its own targets. The director is responsible for the self-serve commercial figure from first contact through…
Job Description
Paddle, which serves as merchant of record so digital product companies can avoid stitching together their own payment tools, is hiring a Director of Self-Serve. Self-serve already accounts for a significant share of Paddle's revenue, and the director will decide where and how that channel expands, then run it as a business line with its own targets.
The director is responsible for the self-serve commercial figure from first contact through adoption, revenue and retention, and will improve unit economics. Other work includes shortening time-to-value and raising activation through structured discovery and testing, sharing one funnel with Demand Generation against a common customer profile, strengthening partner integrations with the Partnerships team, and shaping pricing and packaging with Finance. The leader works with RevOps, Partnerships, Demand Generation, Engineering, Product and Finance, and manages a compact team that includes engineers. Applying AI to experiments and tooling is encouraged where it speeds up the funnel.
Paddle wants someone who has worked in a product-led or self-serve model at a fast-growing technology company, built a funnel from the ground up, and owned its results. Strong unit-economics thinking, product-style prioritization and the ability to win over executives are important. The posting does not include a salary. Paddle hires within its hubs, which currently include London, Lisbon, Amsterdam, Dublin and Toronto, but this posting does not identify a city for the role.
Responsibilities
- Own the self-serve revenue figure from acquisition through adoption, revenue and net retention
- Lead efforts to improve unit economics
- Define the self-serve strategy and align Finance and Product on it
- Improve activation and time-to-value through discovery, testing and lifecycle programs
- Co-manage one funnel with Demand Generation using a shared ideal customer profile
- Organize work streams with RevOps, Partnerships, Demand Generation, Engineering and Product
- Grow partner integrations and own results from partner-sourced volume
- Set pricing and packaging with Finance to support profitable growth
Requirements
- Deep background in product-led growth or self-serve at a high-growth technology company
- Experience building and owning a funnel, not a sales-led or large-account motion
- Accountability for a revenue line, channel or customer segment
- Analytical skill to separate real signals from noise and reach a decision
- Track record of leading cross-functional work without direct authority over each team
- Able to present to senior leaders up to the executive level
Qualifications
- Comfort moving between strategic altitude and operational detail
- Practical use of AI in onboarding, scoring and segmentation
Core Skills
Benefits
- Competitive pay and stock options
- Unlimited holidays and generous parental leave
- Pension options, private medical cover and wellbeing initiatives
- Annual learning budget and regular training
- Flexible, digital-first working arrangement within hubs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job located?
The posting does not name a city for this role. It says Paddle hires within its hub locations and shares the location for each open position.
What is the salary?
The posting does not state a salary for this role.
What experience does Paddle want?
Deep experience in a product-led growth or self-serve motion at a high-growth technology company, including having built and owned a funnel.
Is the job full-time?
The listing is for a full-time position.
Sample Interview Questions
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