Remote opportunity at
CrestaEvent & Field Marketing Manager – East / Central
Cresta seeks an Event & Field Marketing Specialist to drive strategy, execution, and performance across a high-volume portfolio of field marketing initiatives. The employer provides a…
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About This Role
Cresta seeks an Event & Field Marketing Specialist to drive strategy, execution, and performance across a high-volume portfolio of field marketing initiatives. The employer provides a unified artificial intelligence platform that combines conversational AI agents, human agent augmentation, and conversation intelligence to improve revenue and operational efficiency for global enterprises such as United Airlines, Cox Communications, and Marriott. Reporting to the Revenue Marketing team, this position requires designing and managing…
Job Description
Cresta seeks an Event & Field Marketing Specialist to drive strategy, execution, and performance across a high-volume portfolio of field marketing initiatives. The employer provides a unified artificial intelligence platform that combines conversational AI agents, human agent augmentation, and conversation intelligence to improve revenue and operational efficiency for global enterprises such as United Airlines, Cox Communications, and Marriott.
Reporting to the Revenue Marketing team, this position requires designing and managing eight to ten programs every quarter, including tradeshows, executive dinners, roadshows, and partner activations. The person in this role will partner closely with sales teams to target accounts, accelerate pipeline generation, manage budgets, and track return on investment. The successful candidate will bring innovative experiences, build scalable operational playbooks, and support executive engagement.
This is a full-time, remote position supporting the East and Central regions of the United States, with a strong preference for candidates residing on the East Coast who can handle regional travel. Approximately twenty to thirty percent travel is expected, with heavier schedules during peak event periods. The base salary range is between $110,000 and $150,000 per year, supplemented by equity and comprehensive medical, dental, and vision benefits.
Responsibilities
- Design and execute field marketing strategies aligned with regional sales objectives and pipeline targets
- Establish program key performance indicators, monitor sourced and influenced pipeline, and measure return on investment
- Collaborate with sales professionals on account selection, attendee engagement, meeting coordination, and opportunity acceleration
- Oversee a high volume of eight to ten concurrent programs per quarter across tradeshows, roadshows, and partner events
- Handle end-to-end program management including budgeting, vendor contracts, promotions, attendee experience, and post-event reporting
- Evaluate marketing performance and reallocate spending to initiatives delivering maximum business impact
- Coordinate with demand generation, digital, product marketing, and partnership teams for integrated campaigns
- Develop repeatable playbooks to scale field marketing operations as the company expands
- Collaborate with company executives on messaging, speaker preparation, and customer interactions
Requirements
- Possess three to five years of experience in B2B field marketing, regional marketing, event marketing, or integrated campaigns
- Demonstrate a track record of owning field programs end-to-end from strategy to measurement
- Show comfort managing eight to ten simultaneous programs per quarter in a fast-paced setting
- Understand pipeline analytics, revenue attribution, conversion metrics, and event return on investment
- Exhibit proven experience partnering directly with sales teams on account targeting and strategy
- Display capability in managing program budgets, vendors, and competing deadlines
- Reside in the Eastern or Central United States, with preference for the East Coast
- Maintain willingness to travel approximately twenty to thirty percent of the time
Qualifications
- Background in high-growth B2B software-as-a-service or startup environments
- Familiarity with artificial intelligence, contact center technology, or enterprise customer experience software
- Experience supporting enterprise or strategic sales organizations
- Knowledge of account-based field marketing programs
- Previous sales or sales development representative experience
- Familiarity with Salesforce, HubSpot, Gong, and event management tools such as Mobly
Core Skills
Benefits
- Medical, dental, and vision insurance plans
- Flexible vacation time policy
- Paid parental leave
- Monthly gym and phone allowance
- Work-from-home office stipend
- Equity in the company
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role with a strong preference for candidates based on the U.S. East Coast, though applicants in the Central U.S. who can support Eastern time zones and regional travel are also considered.
What is the salary range for this role?
The base salary range is between $110,000 and $150,000 per year, with final offers determined by factors such as experience, skills, education, and geography. Total compensation also includes equity and benefits.
How much travel is required?
The role requires approximately twenty to thirty percent travel, with heavier travel frequencies during peak event seasons.
What is the employment type?
This is a full-time employment opportunity.
Sample Interview Questions
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