Remote opportunity at
saas.groupGerman-speaking Performance Marketing Lead
This full-time, remote post sits in the central marketing group of saas.group, a company that buys small B2B software businesses and helps them scale. The group…
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About This Role
This full-time, remote post sits in the central marketing group of saas.group, a company that buys small B2B software businesses and helps them scale. The group oversees 25 brands. The German-speaking Performance Marketing Lead directs paid advertising across that portfolio and manages a small pool of freelance PPC specialists. The job defines how campaigns are built, how conversions are measured and how results are reported, so every brand is held…
Job Description
This full-time, remote post sits in the central marketing group of saas.group, a company that buys small B2B software businesses and helps them scale. The group oversees 25 brands. The German-speaking Performance Marketing Lead directs paid advertising across that portfolio and manages a small pool of freelance PPC specialists. The job defines how campaigns are built, how conversions are measured and how results are reported, so every brand is held to one quality standard.
The lead also keeps a direct hand in the highest-value accounts, running paid campaigns on Google Ads, Microsoft Ads and LinkedIn, and on other platforms, with a focus on ad copy and landing page experiments. Further duties include advising brands on strategy and spending, being frank when a channel is unlikely to pay off, taking on paid setups for newly acquired brands, and working with the analytics group on tracking, attribution and the movement of CRM data into ad platforms.
Applicants should have several years of managing paid budgets in the region of 1 million euros or more a year while still able to run a campaign personally. Experience generating B2B leads through search is required, where lead quality outranks raw click counts. The role also calls for experience across budgets ranging from a few thousand to six figures a month, strong Google Ads and Microsoft Ads skills, LinkedIn Ads experience, and knowledge of GA4, Google Tag Manager and CRM connections. German at C1 level or as a native speaker, along with fluent English, is needed. ChatGPT advertising know-how would be a plus.
Responsibilities
- Set paid media strategy and quality standards for the whole portfolio
- Personally run the highest-value accounts on the main ad networks, plus LinkedIn
- Direct the PPC freelancers by setting goals, reviewing accounts, approving budgets and holding regular syncs
- Counsel brands on strategy and budget split, including when a channel will not perform
- Take over paid setups for newly acquired brands and produce documentation and reporting that scale
- Coordinate with the analytics group on tracking, attribution and CRM data feeding ad platforms
- Support the M&A team in reviewing paid-heavy acquisition targets
- Stay in step with the SEO Team Lead on campaigns and direction
Requirements
- Several years owning paid budgets around 1 million euros a year or more, while staying hands-on
- Proven B2B lead generation experience on search
- Strong command of Google Ads and Microsoft Ads, plus solid LinkedIn Ads experience
- Comfort with GA4, GTM, offline conversion uploads and CRM hookups
- German at C1 level or native, and fluent English
- Everyday use of AI tools in research, analysis and reporting
Qualifications
- ChatGPT advertising experience
Core Skills
Benefits
- Fully remote work with flexible hours
- Flexible time off
- Small, friendly team and a network of SaaS professionals across the group
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
Yes, the posting describes the role as 100% remote.
Does the role include people management?
Yes, the lead manages a network of PPC freelancers and also keeps hands-on responsibility for the most valuable accounts.
What language skills are required?
German at C1 level or native, plus fluent English.
Is a salary listed?
The posting does not state a salary and says location-adjusted ranges will be shared in writing before the first interview.
Sample Interview Questions
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