Opportunity at
OKXGrowth Lead, Northeast Asia
OKX, a prominent cryptocurrency exchange and developer of the OKX Wallet, is seeking a Growth Lead, Northeast Asia to accelerate product adoption and expansion across the…
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About This Role
OKX, a prominent cryptocurrency exchange and developer of the OKX Wallet, is seeking a Growth Lead, Northeast Asia to accelerate product adoption and expansion across the region. Operating at the intersection of business, product, and marketing, this role emphasizes measurable business outcomes, user acquisition, and trading activity rather than traditional brand or event management. The ideal candidate possesses a strong commercial mindset, deep familiarity with centralized finance and crypto trading…
Job Description
OKX, a prominent cryptocurrency exchange and developer of the OKX Wallet, is seeking a Growth Lead, Northeast Asia to accelerate product adoption and expansion across the region. Operating at the intersection of business, product, and marketing, this role emphasizes measurable business outcomes, user acquisition, and trading activity rather than traditional brand or event management. The ideal candidate possesses a strong commercial mindset, deep familiarity with centralized finance and crypto trading mechanics, and the ability to leverage data-driven strategies to optimize the user funnel from acquisition to retention.
The person in this position will collaborate closely with regional, product, VIP, and business development teams to design product-led go-to-market strategies. Responsibilities include analyzing user behavior, managing digital growth channels such as CRM and affiliate networks, addressing market-specific regulatory environments, and acting as the voice of regional users to global product teams. Success in this role is evaluated by tangible metrics including trading volume, active user growth, and product adoption efficiency.
Responsibilities
- Own the product growth marketing strategy for Northeast Asia to drive user acquisition, activation, trading activity, retention, and revenue.
- Build and execute product-led go-to-market strategies based on local user behavior, competitor dynamics, and market opportunities.
- Collaborate with Product, Business, BD, VIP, and Affiliate teams to turn product capabilities into conversion and monetization opportunities.
- Analyze the full user funnel with data to identify bottlenecks and optimize campaigns, user segmentation, and conversion journeys.
- Utilize digital growth tools including performance marketing, lifecycle marketing, referral programs, influencer channels, and promotional incentives.
- Develop user segmentation strategies for retail traders, active users, and high-value customers with tailored product propositions.
- Communicate regional user needs and product gaps to global Product teams to help prioritize improvements.
- Conduct structured competitor analysis regarding products, pricing, and growth mechanisms to provide actionable recommendations.
- Establish clear key performance indicators and measurement frameworks for major marketing initiatives.
- Formulate go-to-market strategies that respect local regulatory requirements, user targeting, and communication boundaries.
Requirements
- Demonstrated experience driving measurable product or business growth rather than solely managing branding, communications, or events.
- Deep knowledge of centralized finance, cryptocurrency exchanges, and trading products such as spot, derivatives, earn, and trading bots.
- Strong analytical capability in market research, competitive analysis, funnel analysis, and campaign performance.
- Fluency in at least one Northeast Asian language as well as English.
Qualifications
- Direct crypto trading experience.
- Prior experience working within major Northeast Asian crypto markets.
Core Skills
Benefits
- Competitive total compensation package.
- Learning and development programs along with an education subsidy.
- Team building programs and company events.
- Wellness and meal allowances.
- Comprehensive healthcare schemes for employees and dependents.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
The posting specifies that this is a full-time role.
Is remote work permitted for the Growth Lead, Northeast Asia?
The posting does not specify whether remote work is permitted, though it mentions the company operates across multiple global offices.
What salary does OKX offer for this role?
The salary is not stated in the job posting, though it mentions a competitive total compensation package.
How should candidates apply for this vacancy?
Candidates should apply directly through the official OKX careers website.
Sample Interview Questions
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