Opportunity at
UpBoundHead of Growth Marketing
Upbound is seeking a Head of Growth Marketing to lead the end-to-end commercial funnel for its infrastructure platform. Operating in the Agentic AI era, Upbound creates…
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About This Role
Upbound is seeking a Head of Growth Marketing to lead the end-to-end commercial funnel for its infrastructure platform. Operating in the Agentic AI era, Upbound creates the Intelligent Control Plane and maintains Crossplane, supporting Fortune 500 enterprises and platform engineers globally. Backed by $69M in Series B funding from investors including GV, Altimeter Capital, and Intel Capital, the organization partners with leading cloud providers and open-source communities. This is a…
Job Description
Upbound is seeking a Head of Growth Marketing to lead the end-to-end commercial funnel for its infrastructure platform. Operating in the Agentic AI era, Upbound creates the Intelligent Control Plane and maintains Crossplane, supporting Fortune 500 enterprises and platform engineers globally. Backed by $69M in Series B funding from investors including GV, Altimeter Capital, and Intel Capital, the organization partners with leading cloud providers and open-source communities.
This is a hands-on, AI-first position reporting directly to the Vice President of Marketing. The selected candidate will build and operate a modern marketing stack designed for both enterprise and product-led motions, replacing traditional demand generation methods with AI-native tools and agentic workflows. Responsibilities include managing program budgets, directing paid media channel mixes, overseeing lifecycle marketing operations, and optimizing self-serve conversion loops.
The role suits an experienced B2B marketer who is comfortable diving directly into data dashboards, ad platforms, and automation software. Ideal candidates bring a strong background in reaching technical audiences such as infrastructure teams or platform engineers, and can demonstrate practical experience in transforming marketing team operations through artificial intelligence.
Responsibilities
- Manage end-to-end full-funnel growth for the commercial platform, utilizing Crossplane and Modelplane for open-source top-of-funnel generation
- Establish the campaign roadmap and program budget while conducting regular business reviews alongside sales and marketing leadership
- Determine paid media channel mixes, establish targeting parameters, and monitor performance against company and sales goals
- Oversee lifecycle marketing and operations, encompassing marketing automation platforms, attribution modeling, and funnel reporting
- Drive conversion rates, organic search performance, and AI answer visibility across designated websites
- Direct the self-serve pathway from initial signup through user activation to paid conversion in collaboration with product and engineering teams
- Hire, build, and manage a growth team over multiple quarters
- Maintain relationships and efficiency standards with external vendors and agencies
- Evaluate, adopt, pilot, or retire AI-native marketing tools and eliminate manual reporting in favor of automated analysis
- Compress campaign production cycles and create agentic workflows for repeatable tasks like list building, enrichment, and signal routing
Requirements
- Minimum of 10 years of experience in B2B marketing
- At least 3 years leading growth, acquisition, or demand generation functions
- Demonstrated experience managing a meaningful program budget with accountability for return on investment
- Hands-on technical proficiency with ad platforms, automation systems, data dashboards, and analytics
- Prior success changing marketing team operations by introducing AI tools
- Ability to analyze opportunities, design testing frameworks, and defend metrics to sales teams
- Experience marketing to technical buyers such as infrastructure teams or platform engineers
- Experience building or managing a small team
- Ability to work with high autonomy
Qualifications
- Background working in open source, cloud infrastructure, AI infrastructure, or developer tools
- Experience running growth for both sales-led and self-serve motions within the same organization
- Familiarity with intent data and account signal tools
- Personal portfolio of shipped AI artifacts, such as a script, workflow, internal tool, or agent
- History of contribution to a technical community
Core Skills
Frequently Asked Questions
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What is the employment type for the Head of Growth Marketing?
The posting specifies that this is a full-time position.
Where is this position located?
The specific location and on-site requirements are not explicitly stated in the job posting, though the source references an internal tag of remote.
What is the salary range for this role?
The salary information is not provided in the job posting.
Who does this role report to?
The Head of Growth Marketing reports directly to the Vice President of Marketing.
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