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UpBoundSenior Product Marketing Manager
Upbound is seeking a Senior Product Marketing Manager to lead go-to-market initiatives for its AI inference portfolio. The organization creates Intelligent Control Planes designed for the…
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About This Role
Upbound is seeking a Senior Product Marketing Manager to lead go-to-market initiatives for its AI inference portfolio. The organization creates Intelligent Control Planes designed for the Agentic AI Era and acts as the primary maintainer of Crossplane, a graduated CNCF project with over one hundred million downloads. Backed by investors such as GV, Altimeter Capital, and Intel Capital, Upbound supports platform engineers and Fortune 500 enterprises across more than one…
Job Description
Upbound is seeking a Senior Product Marketing Manager to lead go-to-market initiatives for its AI inference portfolio. The organization creates Intelligent Control Planes designed for the Agentic AI Era and acts as the primary maintainer of Crossplane, a graduated CNCF project with over one hundred million downloads. Backed by investors such as GV, Altimeter Capital, and Intel Capital, Upbound supports platform engineers and Fortune 500 enterprises across more than one hundred countries.
In this position, you will own positioning, messaging, competitive strategy, end-to-end product launches, and sales enablement for commercial AI infrastructure offerings. You will articulate the relationship between open-source roots and commercial products while serving as a public spokesperson for the business. This opportunity suits an experienced product marketer with a strong technical background who thrives in fast-paced, ambiguous environments and has previously worked within open-core organizations.
Responsibilities
- Develop positioning, messaging architecture, value frameworks, and proof points for the AI inference portfolio
- Monitor the AI inference and infrastructure competitive landscape to equip sales teams and define category direction
- Manage end-to-end product launches ranging from narratives and press briefings to sales enablement on a rapid release cadence
- Create persona and journey documentation for enterprise buyers including CIOs, VPs of Engineering, VPs of AI, and platform teams
- Produce sales enablement materials such as sales plays, discovery questions, objection handling, ROI models, and customer stories
- Provide pricing and packaging input based on enterprise buying and budgeting habits for AI infrastructure
- Differentiate the open-source project from the commercial product while aligning both narratives
- Serve as a named spokesperson by briefing analysts, preparing executives, and representing the brand on stage, podcasts, and in communities
Requirements
- Minimum of 8 years of experience in B2B enterprise software product marketing, focusing on infrastructure, developer, or data platform products
- Proven background in enterprise go-to-market strategies that directly influenced closed revenue
- Working knowledge of AI, inference, cloud infrastructure, software deployment, and the Kubernetes ecosystem
- Previous experience marketing an open-source project and a commercial product side-by-side within the same organization
- Track record of taking technically ambitious products from zero to one in emerging categories
- Demonstrated ability to write and ship commercial copy independently
- Comfort working with high speed, rapid release cycles, and business ambiguity
Qualifications
- Direct marketing experience with AI or ML infrastructure, inference serving, GPU capacity, or MLOps
- Familiarity with the CNCF and PyTorch ecosystems
- Route-to-market experience utilizing hyperscalers or cloud marketplaces including AWS, Azure, and GCP
- Training in a value messaging discipline like Command of the Message or an equivalent operationalized framework
- Experience operating as the first or only product marketing manager to build out the function from scratch
Core Skills
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