Head of Media

Mercury, a fintech company that describes itself as a premium consumer brand, is hiring a Head of Media to run the investment strategy and media approach for its brand team. The role reports to the Head of Brand and covers paid channels used to amplify product launches and the company's broader story. Mercury is a fintech company rather than an FDIC-insured bank, and its banking services are provided through partner institutions.

The leader owns the media budget, which the posting says is expected to double year over year. Duties include deciding where, when and how to spend across channels, producing quick wins while also building an approach that grows alongside spend, and developing a distribution strategy that stands apart from standard industry playbooks. The posting stresses off-beat channels and formats, partnerships, and inventive use of the media it buys as ways to compete with better-funded rivals.

The role also manages agency and media partners, including setting their agenda, evaluating their work and sourcing new partners as needs change. It also calls for a measurement system that can judge attribution and incremental lift, and for tying paid spend to the brand, community, content, performance, lifecycle and product efforts so that media supports the wider team's work.

Candidates should bring at least 15 years of hands-on experience designing and running paid media, a portfolio of differentiated work that peers have recognized, fluency with attribution and mix modeling methods, and a history of managing agencies and vendors. Target base pay runs $233,600 to $292,000 in the New York, Los Angeles, Seattle or Bay Area markets, $210,200 to $262,800 elsewhere in the US, and CAD 220,700 to 275,900 for Canada-based hires. Equity in the form of stock options or RSUs is part of the total package.