Hybrid opportunity at
GustoHead of Product, New Customer Experience
Gusto operates a platform offering payroll, benefits, and HR services designed to help small and medium-sized businesses manage administrative tasks. The company currently seeks a Head…
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About This Role
Gusto operates a platform offering payroll, benefits, and HR services designed to help small and medium-sized businesses manage administrative tasks. The company currently seeks a Head of Product for its New Customer Experience team in San Francisco. This hybrid role places a leader at the forefront of the growth organization, overseeing top-of-funnel web experiences, onboarding flows, activation steps, and the shared onboarding architecture utilized across product teams. The position requires…
Job Description
Gusto operates a platform offering payroll, benefits, and HR services designed to help small and medium-sized businesses manage administrative tasks. The company currently seeks a Head of Product for its New Customer Experience team in San Francisco. This hybrid role places a leader at the forefront of the growth organization, overseeing top-of-funnel web experiences, onboarding flows, activation steps, and the shared onboarding architecture utilized across product teams.
The position requires guiding an end-to-end customer journey from initial discovery to active product adoption, incorporating artificial intelligence into agentic surfaces, assistants, and user interfaces. The ideal candidate thrives in fast-paced environments, maintains a strong grip on funnel metrics, and collaborates closely with cross-functional partners in engineering, design, marketing, data, sales, and finance. Responsibilities span setting a comprehensive discovery strategy, coaching senior product managers, and driving conversion rates for thousands of incoming businesses.
Gusto provides competitive compensation packages that vary by geographic market, alongside health benefits and equity awards. Candidates based near the San Francisco office must participate in hybrid in-person schedules for designated days each week. The company values equal employment opportunity and encourages applicants to apply even if they do not meet every listed criterion.
Responsibilities
- Own the complete end-to-end new customer experience spanning discovery, web traffic, onboarding, and activation
- Define and promote a strategic vision for how small businesses discover and adopt Gusto through AI assistants and agentic interfaces
- Drive conversion optimization, acquisition volume, and successful setup rates for inbound users
- Collaborate daily with engineering, design, data, marketing, sales, and finance to align on shared platform strategies
- Directly lead, mentor, and coach a team of senior product managers to elevate execution velocity and customer understanding
Requirements
- Have at least 10 years of direct product management experience, including a minimum of 4 years managing product managers
- Demonstrate a track record of owning acquisition, onboarding, or growth funnels with direct accountability for revenue or conversion metrics
- Possess hands-on experience shipping artificial intelligence-powered customer experiences and utilizing AI tools for daily research and prototyping
- Bring previous experience selling to small and medium businesses within a multi-product company featuring shared platforms
- Commit to hybrid office attendance of approximately two to three days per week at the San Francisco location
Qualifications
- Demonstrate prior experience owning a public web surface, content management system, or marketing site
Core Skills
Benefits
- Competitive base pay determined by role, level, and geographic market
- Equity awards in the form of restricted stock units
- Comprehensive employee benefits package
Frequently Asked Questions
What is the location and remote work policy for this role?
This position is based in San Francisco with a hybrid work schedule. Employees in this location are expected to work from the office approximately two to three days per week on designated days.
What is the salary range for this job?
For San Francisco, the cash compensation ranges from $243,000 to $292,000 per year, with the final offer determined by factors such as experience, location, and expertise.
What background is required for applicants?
Applicants must have at least 10 years of product management experience, including 4 years managing other product managers, alongside a background in managing growth or onboarding funnels and shipping AI-powered features.
How can interested candidates apply if they do not meet every single requirement?
The posting notes that candidates who do not check every box are still encouraged to apply, as the employer welcomes applicants who are excited to join the team.
Sample Interview Questions
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