Remote opportunity at
InstacartLifecycle Marketing Coordinator, CRM
Instacart operates a grocery delivery service that connects customers with household goods and food while providing earnings opportunities for shoppers. The company is hiring a Lifecycle…
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About This Role
Instacart operates a grocery delivery service that connects customers with household goods and food while providing earnings opportunities for shoppers. The company is hiring a Lifecycle Marketing Coordinator, CRM to function as the operational backbone for its Consumer CRM team, handling campaign execution, quality assurance, and deployment across push, in-app, SMS, and email channels. This remote position is open to individuals located in Ontario, Alberta, British Columbia, and Nova Scotia…
Job Description
Instacart operates a grocery delivery service that connects customers with household goods and food while providing earnings opportunities for shoppers. The company is hiring a Lifecycle Marketing Coordinator, CRM to function as the operational backbone for its Consumer CRM team, handling campaign execution, quality assurance, and deployment across push, in-app, SMS, and email channels. This remote position is open to individuals located in Ontario, Alberta, British Columbia, and Nova Scotia under the company's Flex First policy.
The person in this role will relieve Lifecycle Managers of hands-on production tasks to enable a higher volume of experimental and priority campaigns. Responsibilities include building and shipping campaigns accurately, optimizing recurring workflows, identifying broken links or outdated messaging, and translating performance insights into future improvements. Successful candidates possess a technical curiosity, strong attention to detail, and proactive communication skills to manage multiple deadlines effectively.
Responsibilities
- Build, quality check, and deploy CRM campaigns accurately and on schedule across email, push, SMS, and in-app channels
- Streamline recurring operational workflows to decrease manual labor and turnaround times
- Identify and resolve targeting issues, broken links, and outdated content within active programs
- Analyze campaign results to help rectify underperforming initiatives and expand successful strategies
Requirements
- One to three years of hands-on CRM execution experience, including building, QA testing, and launching campaigns through a marketing automation platform or email service provider
- Demonstrated organizational skills and follow-through to handle multiple projects and deadlines simultaneously
- Proactive communication skills involving clear status updates, partner coordination, and early escalation of blockers
- Strong attention to detail for verifying campaign setup, content, targeting, and links
- Analytical thinking and technical curiosity to troubleshoot problems, learn new tools, and question performance drivers
Qualifications
- Prior experience working with Braze
- Familiarity with segmentation, A/B testing, personalization, basic reporting, and result interpretation
- Background supporting automated lifecycle journeys such as onboarding, retention, or win-back campaigns within e-commerce or consumer app industries
- Past examples of utilizing AI tools or workflow improvements to simplify documentation, enhance QA, or minimize manual effort
Core Skills
Benefits
- Base salary range of CAD 86,000 to CAD 90,500 per year
- New hire equity grant eligibility
- Annual equity refresh grants
- Market-competitive compensation and benefits package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job remote?
Yes, this is a remote role operating under the company's Flex First remote work policy, though candidates are currently only hired in Nova Scotia, Ontario, Alberta, and British Columbia.
What is the salary for this position?
The base pay range for candidates based in Canada is CAD 86,000 to CAD 90,500 per year, with exact offers varying based on skills and experience.
What experience is required to apply?
Applicants need 1 to 3 years of hands-on CRM execution experience, which includes personally building, quality testing, and launching campaigns in an email service provider or marketing automation platform.
What additional compensation is provided beyond base pay?
The position is eligible for a new hire equity grant as well as annual equity refresh grants.
Sample Interview Questions
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