On-site opportunity at
MeeshoManager - Branding
Meesho is an e-commerce platform working to democratize internet commerce in India by connecting consumers with small businesses and offering affordable merchandise. The Commerce Platform team…
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About This Role
Meesho is an e-commerce platform working to democratize internet commerce in India by connecting consumers with small businesses and offering affordable merchandise. The Commerce Platform team operates in a fast-paced setting to drive growth, strategy, and operational excellence across various verticals. Within the User Growth division, branding pods shape how users perceive, trust, and engage with the platform. The organization is currently hiring a Manager - Branding to anchor these…
Job Description
Meesho is an e-commerce platform working to democratize internet commerce in India by connecting consumers with small businesses and offering affordable merchandise. The Commerce Platform team operates in a fast-paced setting to drive growth, strategy, and operational excellence across various verticals. Within the User Growth division, branding pods shape how users perceive, trust, and engage with the platform.
The organization is currently hiring a Manager - Branding to anchor these branding pods. This position suits a hands-on brand builder who enjoys direct consumer interaction and strategic execution rather than purely administrative tasks. Responsibilities include owning the complete brand strategy, turning direct consumer insights into actionable brand briefs, and directing large-scale marketing campaigns across television, digital channels, and influencers. Candidates will collaborate closely with cross-functional departments including Product, Design, Analytics, Marketing, and Legal, while also guiding and developing a team within the branding pod.
Responsibilities
- Interact directly with consumers to identify barriers and triggers related to platform usage and synthesize these insights into actionable strategies
- Develop comprehensive brand strategies and write clear briefs that translate consumer insights for creative and media partners
- Establish the communication strategy and channel mix utilizing television, mass media, digital outlets, and influencers
- Tailor messaging and communication to fit various user cohorts such as geographic regions, genders, and urban or rural demographics
- Manage major campaigns from the initial brief stage through launch and performance measurement
- Coordinate with Product, Design, Analytics, Marketing, Legal, and external agencies to secure leadership buy-in and execute campaigns
- Lead, mentor, and set priorities for the branding pod team while removing roadblocks to execution
Requirements
- At least 4 years of practical experience in brand management or consumer marketing
- Prior direct branding background encompassing brand strategy and brief creation
- Demonstrated experience in conducting personal consumer research and translating those findings into brand briefs or campaigns
- Direct ownership history of significant campaigns across television, digital platforms, or influencers with measurable impact
- Strong storytelling, negotiation, and communication abilities
Qualifications
- MBA degree from a top-tier institute like IIM or ISB followed by a transition into branding, or a specialist branding background such as MICA
- Background working in FMCG or e-commerce sectors
Core Skills
Benefits
- Competitive cash and equity-based compensation structured around roles and experience
- Holistic wellness program covering physical, mental, financial, and social health
- Extensive medical insurance coverage for employees and their families
- Telehealth services, wellness events, and fitness-related perks
- Generous leave policies alongside parental support and retirement benefits
- Learning and development assistance
- Salary advance support, relocation assistance, and flexible benefit plans
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location of the Manager - Branding role?
The posting specifies the location as Bengaluru.
What are the core educational qualifications needed for this position?
Candidates ideally hold an MBA from a top-tier institute like IIM or ISB with a move into branding, or possess a specialist branding background such as MICA.
What salary is offered for this role?
The job posting does not specify a salary.
Is this role remote?
The source posting does not specify whether the role is remote, hybrid, or on-site.
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