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ExperianMarketing Director
Experian India seeks a Marketing Director to join its Mumbai office on-site. In this full-time leadership position, the successful candidate will manage the complete marketing agenda,…
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About This Role
Experian India seeks a Marketing Director to join its Mumbai office on-site. In this full-time leadership position, the successful candidate will manage the complete marketing agenda, spanning brand development, product launches, pipeline generation, and consumer growth. The employer helps fintechs, enterprises, and lenders make informed decisions through analytics, data, decisioning, and fraud solutions, while assisting millions of individuals with their credit health. This commercially accountable role combines business strategy with…
Job Description
Experian India seeks a Marketing Director to join its Mumbai office on-site. In this full-time leadership position, the successful candidate will manage the complete marketing agenda, spanning brand development, product launches, pipeline generation, and consumer growth. The employer helps fintechs, enterprises, and lenders make informed decisions through analytics, data, decisioning, and fraud solutions, while assisting millions of individuals with their credit health.
This commercially accountable role combines business strategy with hands-on execution. The professional will direct both business-to-business and consumer marketing functions under one umbrella, reporting to and collaborating closely with the Managing Director and other business leaders. Duties include formulating multi-year marketing strategies, positioning the brand across paid, earned, and owned channels, creating go-to-market campaigns, leading digital growth efforts, overseeing public relations and crisis communications, and building thought-leadership platforms.
The role suits an experienced marketing leader capable of simplifying complex data, credit, and analytics topics for businesses, regulators, and consumers. The person chosen will hire, coach, and guide an internal marketing team while managing external agency relationships and financial budgets.
Responsibilities
- Design and execute annual and multi-year marketing strategies aligned with overarching business objectives
- Establish the brand as a market sector leader across B2B, consumer, and corporate audiences
- Formulate messaging and product positioning for fraud, identity, credit, analytics, and decisioning product lines
- Partner with Sales to build scalable end-to-end lead generation, account-based campaigns, and nurture programs
- Direct digital-first marketing efforts across websites, social media, online campaigns, newsletters, and blogs
- Manage media relations, PR strategy, executive visibility, and crisis communications
- Create data-led thought leadership materials such as whitepapers, reports, and market insights
- Oversee the marketing budget, financial performance, and external PR, creative, digital, and media agencies
Requirements
- Possess 14 to 16 years of marketing background, featuring senior leadership experience managing marketing teams
- Demonstrate a blend of business-to-business and business-to-consumer or D2C marketing expertise
- Show a proven history in B2B product marketing, go-to-market strategies, and lead generation within data, technology, or financial products
- Bring expertise in building brand presence through ecosystem collaborations, events, and partnerships
- Exhibit strong foundational knowledge in digital marketing, including marketing-automation platforms, CRM tools, and social media
- Demonstrate experience supervising marketing budgets, suppliers, and PR agencies
Qualifications
- Background in BFSI, lending, or credit information, including responsible consumer messaging
- Existing connections with agencies, media, and industry bodies within India
- Previous practice handling issues and crisis communications inside a regulated sector
- Hold an MBA or a professional marketing qualification
Core Skills
Benefits
- Competitive compensation package accompanied by a discretionary bonus plan
- Core benefits including health insurance, term life insurance, pension, and a sharesave scheme
- 25 days of annual leave alongside 13 bank holidays and 3 volunteering days, with the option to purchase extra leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work model for this role?
The position is based in Mumbai on-site.
What type of employment is this?
This is a full-time position.
What level of experience is required?
Candidates must have 14 to 16 years of marketing experience, including senior leadership of marketing teams.
What salary does this position offer?
The specific salary is not stated in the job posting.
Sample Interview Questions
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