Hybrid opportunity at
DeliverooMarketing Manager, CRM & Ops - Lifecycle
Deliveroo, which is now a part of DoorDash, operates as a technology-driven enterprise connecting users with restaurants, shops, and riders to transform how people shop and…
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About This Role
Deliveroo, which is now a part of DoorDash, operates as a technology-driven enterprise connecting users with restaurants, shops, and riders to transform how people shop and eat. The central CRM and Ops team consists of over 18 specialists focused on retaining customers, expanding the subscriber base, and growing orders through targeted strategies and personalized user experiences. As a Marketing Manager for CRM and Ops on the Lifecycle team, the professional…
Job Description
Deliveroo, which is now a part of DoorDash, operates as a technology-driven enterprise connecting users with restaurants, shops, and riders to transform how people shop and eat. The central CRM and Ops team consists of over 18 specialists focused on retaining customers, expanding the subscriber base, and growing orders through targeted strategies and personalized user experiences.
As a Marketing Manager for CRM and Ops on the Lifecycle team, the professional will serve as the voice of the company for global customers. This position operates under a hybrid schedule requiring a minimum of three days per week at the London headquarters. Reporting to the Senior Marketing Manager of the New Customer squad, the individual will collaborate closely with groups such as Engineering, Product, Data Science, Global CRM, and Marketing Promotions.
This is a technical, hands-on role with end-to-end ownership of the new customer lifecycle. The person in this position will configure promotions, design automated journeys, run multi-variant experiments, and utilize artificial intelligence to scale personalization and enhance efficiency. The role requires balancing data-driven analysis with cross-functional communication to scale global strategic initiatives internationally.
Responsibilities
- Collaborate internationally across teams to support new customer growth using data-backed insights and CRM best practices
- Build and configure multi-channel campaigns across email, push, and in-app channels including audience rules, triggers, testing, and QA
- Design multi-variant lifecycle experiments and set up promotions tailored to customer acquisition and retention
- Manage in-app merchandising locations alongside product and marketing promotion teams
- Deliver personalization at scale and test artificial intelligence applications to boost content relevance and operational efficiency
- Oversee operational execution, campaign optimization, weekly trading reporting, and performance monitoring
- Work alongside the New Customer Lifecycle Manager and Marketing Promotions teams to establish the global CRM new customer lifecycle strategy
- Handle data segmentation, targeting, and analysis while leveraging marketing technology to speed up customer touchpoints
- Communicate regularly with stakeholders across central marketing, engineering, product, and local markets using platforms like Slack
- Conduct post-campaign reviews to extract key insights for future initiatives
Requirements
- Minimum of three years of experience in CRM
- Ability to operate in a fast-paced environment while prioritizing workload
- High attention to detail to ensure campaign deadlines and strict accuracy standards are met
- Computer literacy including familiarity with HTML to understand necessary code adjustments
- Familiarity with Liquid logic
- Technical expertise in developing CRM automation
- Strong communication skills for coordinating across multiple stakeholder groups
- Experience using data visualization and reporting tools
- Hands-on background with CRM deployment platforms
Qualifications
- Bachelor's degree in Marketing or Business, or equivalent relevant professional experience
- Looker reporting experience
- Experience with Braze or similar CRM deployment tools
Core Skills
Benefits
- Healthcare coverage
- Well-being programs
- Parental leave
- Pension plans
- Generous annual leave allowances including time off for charitable causes
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located and is it remote?
This role is based in London under a hybrid work model, which requires spending a minimum of three days a week at the London headquarters.
What experience is required for this marketing position?
Candidates must have a minimum of 3 years of CRM experience, alongside strong computer literacy, familiarity with HTML and Liquid logic, and technical knowledge in CRM automation development.
What is the employment type for this role?
The posting indicates that this is a full-time position.
What salary does Deliveroo offer for this role?
The salary is not stated in the job posting.
Who will I report to in this role?
You will report to the Senior Marketing Manager on the New Customer squad.
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