Hybrid opportunity at
DeliverooSenior CRM Executive - Lifecycle
Deliveroo, which is now a part of DoorDash, is seeking a Senior CRM Executive for Lifecycle to join its central CRM and Ops team in London.…
Career Tools
About This Role
Deliveroo, which is now a part of DoorDash, is seeking a Senior CRM Executive for Lifecycle to join its central CRM and Ops team in London. This hybrid role requires spending a minimum of three days a week at the London headquarters. Operating within the new customer squad and reporting to the Senior Marketing Manager, the successful candidate will serve as the primary voice of Deliveroo to global consumers. The…
Job Description
Deliveroo, which is now a part of DoorDash, is seeking a Senior CRM Executive for Lifecycle to join its central CRM and Ops team in London. This hybrid role requires spending a minimum of three days a week at the London headquarters. Operating within the new customer squad and reporting to the Senior Marketing Manager, the successful candidate will serve as the primary voice of Deliveroo to global consumers. The company operates in the rapidly expanding food and retail technology industry, connecting users, restaurants, shops, and riders to transform how people shop and eat.
This position suits a technical, commercially minded CRM marketer who enjoys hands-on tooling work, creating multi-channel journeys, and managing in-app merchandising. The professional will take end-to-end ownership of the new customer lifecycle, managing everything from design and building to measurement and return on investment. Collaboration is essential, as the role works closely with product, engineering, data science, global CRM, and marketing promotions teams to scale initiatives internationally. The ideal person is comfortable pulling and interpreting data, running multivariate lifecycle experiments, and utilizing artificial intelligence to enhance content and efficiency.
Responsibilities
- Collaborate across multiple stakeholder groups to grow the new customer base using data-driven insights and CRM best practices
- Build and configure multi-channel journeys across email, push, and in-app channels including audience logic, triggers, testing, and quality assurance
- Design and execute multi-variant lifecycle experiments and create promotions for acquisition and retention
- Manage in-app merchandising placements in cooperation with product and marketing promotions teams
- Deliver personalization at scale and test artificial intelligence applications to improve content and operational efficiency
- Own operational delivery, campaign optimization, weekly trading, and reporting
- Monitor campaigns proactively and propose necessary optimizations or changes to stakeholders
- Work with the New Customer Lifecycle Manager and Marketing Promotions teams to formulate the global CRM new customer lifecycle strategy
- Handle data targeting, segmentation, and analysis while leveraging marketing technology to speed up customer touchpoints
- Communicate regularly with central marketing, product, engineering, and local market teams using platforms like Slack
Requirements
- Minimum of three years of CRM experience
- Ability to operate effectively in a fast-paced environment and prioritize workload
- Strong attention to detail to ensure campaign deadlines and high standards of accuracy are met
- High computer literacy including HTML familiarity to understand necessary code changes
- Knowledge of Liquid logic
- Technical expertise in CRM automation development
- Strong communication skills for coordinating with multiple stakeholder groups
- Experience with data visualization tools and reporting, with a preference for Looker
- Prior CRM deployment experience, with Braze or similar tools considered a plus
Qualifications
- Bachelor's degree in Marketing or Business preferred
Core Skills
Benefits
- Healthcare coverage
- Well-being programs
- Parental leave
- Pension plans
- Generous annual leave allowances with time off to support a charitable cause of choice
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote work policy for this role?
This is a hybrid position based at Deliveroo's London headquarters, requiring a minimum of three days a week in the office.
What experience is required for the Senior CRM Executive position?
Candidates must have a minimum of three years of CRM experience, along with technical knowledge in CRM automation development, HTML familiarity, and Liquid logic.
What is the salary for this position?
The source posting does not specify a salary for this role.
Who will the person in this role report to?
The position reports directly into the Senior Marketing Manager on the New Customer squad.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.