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SpotifyMarketing Manager Taiwan
Spotify seeks a Marketing Manager to spearhead brand strategy and campaign delivery in Taiwan. In this role, the successful candidate will shape consumer marketing initiatives, build…
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About This Role
Spotify seeks a Marketing Manager to spearhead brand strategy and campaign delivery in Taiwan. In this role, the successful candidate will shape consumer marketing initiatives, build user acquisition, and drive engagement across the Taiwanese market. Spotify operates as a major audio streaming platform, connecting listeners with music and culture worldwide. This position involves managing integrated marketing campaigns across digital, social, outdoor, and experiential media, while partnering with cross-functional teams in…
Job Description
Spotify seeks a Marketing Manager to spearhead brand strategy and campaign delivery in Taiwan. In this role, the successful candidate will shape consumer marketing initiatives, build user acquisition, and drive engagement across the Taiwanese market. Spotify operates as a major audio streaming platform, connecting listeners with music and culture worldwide. This position involves managing integrated marketing campaigns across digital, social, outdoor, and experiential media, while partnering with cross-functional teams in music, growth, and communications.
This opportunity suits an experienced marketing professional with deep familiarity with Taiwan's entertainment landscape, Mandopop, and local internet culture. The role reports to the SEA Head of Marketing and requires close collaboration with regional and global stakeholders. Responsibilities include handling the local marketing budget, adapting global campaigns for local relevance, and guiding product launch strategies.
Based in Taipei, the position follows a flexible working arrangement that combines remote work options with required in-person meetings. Candidates need fluency in both spoken and written Mandarin and English, along with a background in consumer or brand marketing.
Responsibilities
- Manage consumer marketing strategy for Spotify in Taiwan to drive user acquisition and engagement
- Plan and execute campaigns across digital, social, experiential, and earned media channels
- Oversee go-to-market execution for product launches and seasonal moments
- Adapt global campaigns to ensure cultural resonance for Taiwanese audiences
- Analyze performance metrics and audience insights to optimize marketing initiatives
- Collaborate with the Taiwan Music team to support local and global music releases
- Handle the Taiwan marketing budget to prioritize high-impact investments
- Coordinate with creative, media, and production agencies
- Represent the Taiwan market perspective for regional and global stakeholders
Requirements
- At least six years of consumer or brand marketing experience, including campaign work in Taiwan
- Familiarity with the music, entertainment, and cultural environment of Taiwan
- Demonstrated success in managing integrated marketing campaigns from inception to completion
- Experience utilizing data and customer insights to evaluate and refine marketing strategies
- Background in agency and stakeholder management within fast-paced environments
- Professional proficiency in written and spoken Mandarin and English
- Availability to work based out of Taipei
Qualifications
- Professional background within technology, media, entertainment, or consumer-focused industries
Core Skills
Benefits
- Flexibility to work from home alongside required in-person meetings
Frequently Asked Questions
Where is this job located?
The position is based in Taipei.
What is the remote work policy?
The role offers work flexibility that allows for working from home, though some in-person meetings are required.
How many years of experience are required?
Applicants must have six or more years of experience in consumer or brand marketing, featuring strong experience leading initiatives in Taiwan.
What language skills are necessary?
Candidates must be fluent in both written and spoken Mandarin and English.
Is salary information provided in the posting?
The job posting does not specify the salary for this role.
Sample Interview Questions
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