Hybrid opportunity at
MableMarketing Tracking & Measurement Manager
Mable, an Australian healthtech company that links Australians living with disability and older adults to support workers they choose, is hiring a Marketing Tracking and Measurement…
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About This Role
Mable, an Australian healthtech company that links Australians living with disability and older adults to support workers they choose, is hiring a Marketing Tracking and Measurement Manager. The role is hybrid and full-time and sits within the Growth team. The posting says the platform has delivered over 25 million support hours since 2014. No city is stated in the listing, though the employer is based in Australia. The job is…
Job Description
Mable, an Australian healthtech company that links Australians living with disability and older adults to support workers they choose, is hiring a Marketing Tracking and Measurement Manager. The role is hybrid and full-time and sits within the Growth team. The posting says the platform has delivered over 25 million support hours since 2014. No city is stated in the listing, though the employer is based in Australia.
The job is a newly created post that sits under the Head of Digital Experience, working alongside leaders covering brand, paid acquisition, web, CRM and sales. The aim is to lift marketing analytics around client acquisition and retention. The manager helps shape tracking, conversion optimisation and analytics frameworks with the Digital Experience team, supported by a media budget, a modern technology stack and a data analytics group of about 25 people.
Responsibilities include ownership of marketing tracking and measurement across GA4, Google Tag Manager, data layers, event tracking and privacy-respecting data collection. The manager leads measurement and experimentation for conversion rate optimisation, builds full-funnel analytics that join GA4, media, CRM, web and app, and sales data, and produces insight through ad hoc analysis and performance reports.
Over time, the role helps build a broader measurement approach covering attribution across touchpoints, mix modelling and incrementality testing. The posting asks for three to five years in marketing or digital analytics, hands-on GA4 and GTM skill, a clear understanding of attribution and customer journeys, and the ability to explain complex data to non-technical colleagues.
Responsibilities
- Take responsibility for measurement and tracking: GA4, GTM, data layers, event capture and collection that respects privacy
- Lead conversion rate optimisation measurement, test tracking and analysis of experiment results
- Build full-funnel analytics that join GA4, media, CRM, web and app, and sales data
- Turn data into insight through targeted analysis and performance reports
- Collaborate with sales, engineering, product, digital, marketing and data colleagues on measurement projects
- Help move toward a measurement approach that brings in attribution across touchpoints, mix modelling and incrementality
Requirements
- Three to five years in marketing or digital analytics; hands-on GA4 and GTM skill is essential
- Solid grasp of full-funnel work, with journey mapping, attribution and performance measurement
- Strength in analysis and technical work, plus enthusiasm for marketing technology, measurement tests and privacy tools
- Stakeholder skills for turning complex data into clear commercial insight
- Track record working with colleagues from marketing, product, engineering and data
- Commercially minded and comfortable taking ownership of new work in ambiguous settings
Core Skills
Benefits
- Parental leave of 14 weeks for the main carer and 6 weeks for the second carer, plus super
- Hybrid arrangement that splits time between the office and home
- An additional paid day off each quarter, for personal use
- A floating public holiday that can be used for a meaningful day of the employee's choosing
- A reward and recognition scheme that highlights strong performance
- Development through seasoned industry specialists and on-the-job growth
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the work arrangement?
The listing shows a hybrid, full-time role. No city is stated, and the employer is based in Australia.
What experience is asked for?
The posting asks for three to five years in marketing or digital analytics, plus hands-on GA4 and GTM experience.
Who does the role report to?
The role sits under the Head of Digital Experience within the Growth team.
Is a salary stated?
The posting does not specify a salary.
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