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Silverback StrategiesPaid Media Manager (Remote)
Silverback Strategies is a performance marketing agency that helps brands navigate change and accelerate growth. The organization has received multiple workplace recognitions from publications such as…
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About This Role
Silverback Strategies is a performance marketing agency that helps brands navigate change and accelerate growth. The organization has received multiple workplace recognitions from publications such as Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal. The firm is currently seeking a Paid Media Manager to operate in a fully remote environment across the continental United States. In this position, the professional will act as a…
Job Description
Silverback Strategies is a performance marketing agency that helps brands navigate change and accelerate growth. The organization has received multiple workplace recognitions from publications such as Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal. The firm is currently seeking a Paid Media Manager to operate in a fully remote environment across the continental United States.
In this position, the professional will act as a subject matter expert, taking direct ownership of a small portfolio consisting of three to five client accounts while also supporting larger clients alongside senior team members and associate directors. The role involves formulating strategy, conducting hands-on campaign execution across search and social channels, building client relationships through direct communication, analyzing data, and collaborating cross-functional teams including SEO, measurement, and creative departments. Ideal candidates possess a proactive mindset, comfort with direct client interactions, and a strong drive for professional development.
Responsibilities
- Develop, innovate, and execute paid media strategies and campaigns for a portfolio of three to five client accounts
- Plan and audit advertising activities to align with established client key performance indicators and business goals
- Manage hands-on campaign implementation across search and social platforms including Google, Meta, LinkedIn, and TikTok
- Serve as the primary point of contact for owned clients, leading biweekly and ad hoc meetings
- Analyze performance data and present actionable reports to clients
- Communicate project timelines, manage expectations, and provide proactive updates
- Collaborate with the creative director and design team on ad creation, testing strategies, and briefs
- Participate in brainstorming sessions with fellow paid media team members
Requirements
- Minimum of three years of paid media agency experience, preferably three to five years
- Prior performance agency background
- Demonstrated experience managing both paid search and social campaigns, specifically Google and Meta as primary channels and LinkedIn and TikTok as secondary platforms
- Comfort interacting directly with clients to establish credibility and serve as the face of the engagement
- Ability to link media metrics directly to measurable business and revenue impacts
- Experience taking full accountability for client accounts from strategy through execution and reporting
- Proficiency in data analysis tools, Microsoft Excel, Google Sheets, and GA4
Core Skills
Benefits
- Unlimited paid time off
- Comprehensive health, dental, and vision insurance coverage
- Virtual team events and an inclusive company culture
- Company-paid ClassPass membership
- Twelve weeks of paid parental leave
- Summer Fridays
- Four hundred one(k) retirement plan with an employer match
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, Silverback Strategies operates as a fully remote agency with employees based across the continental United States.
What is the salary for the Paid Media Manager role?
The posting specifies a salary range of $80,000 to $90,000 per year.
How many years of experience are required?
Candidates must have a minimum of 3 years of paid media agency experience, with 3 to 5 years being ideal, alongside specific background in a performance agency.
What benefits are included?
Benefits include unlimited paid time off, comprehensive health, dental, and vision plans, 12 weeks of paid parental leave, a 401(k) with employer match, a ClassPass membership, summer Fridays, and virtual team events.
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