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MoniepointPerformance Marketing Manager
Moniepoint Inc. operates an all-in-one financial ecosystem delivering payments, credit, banking, and business management tools. Recognized as Nigeria's top merchant acquirer, the organization supports millions of…
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About This Role
Moniepoint Inc. operates an all-in-one financial ecosystem delivering payments, credit, banking, and business management tools. Recognized as Nigeria's top merchant acquirer, the organization supports millions of individuals and businesses while processing billions monthly. To expand customer acquisition for both personal and business banking products, the company is hiring a Performance Marketing Manager. This role focuses entirely on leading the Google acquisition channel, overseeing campaign architecture, technical tracking, unit economic modeling,…
Job Description
Moniepoint Inc. operates an all-in-one financial ecosystem delivering payments, credit, banking, and business management tools. Recognized as Nigeria's top merchant acquirer, the organization supports millions of individuals and businesses while processing billions monthly. To expand customer acquisition for both personal and business banking products, the company is hiring a Performance Marketing Manager.
This role focuses entirely on leading the Google acquisition channel, overseeing campaign architecture, technical tracking, unit economic modeling, and governance. The position suits an analytical professional who thinks in systems and possesses deep knowledge of campaign infrastructure, attribution measurement, and fintech growth dynamics in emerging markets.
Responsibilities
- Design and oversee the complete Google channel strategy covering App Campaigns, Performance Max, and Search for personal and business banking products
- Establish campaign structures tailored to dual-product funnels by separating bidding logic, audiences, and signals appropriately
- Manage end-to-end campaign performance from the briefing stage through launch, optimization, and reporting
- Architect the measurement stack including Firebase and GA4 event taxonomies, server-side event pipelines, and Google Tag Manager configurations
- Manage the economic model for Google acquisition by setting customer acquisition cost targets and review cadences
- Collaborate with data science and engineering teams to integrate offline conversion data into Google's Smart Bidding
- Build a channel reporting system that presents performance data transparently to senior stakeholders
Requirements
- Minimum of 6 years of hands-on paid acquisition experience, primarily focused on Google UAC and App Campaigns at scale
- Deep technical knowledge of Google campaign infrastructure, including bidding algorithms, audience signals, and creative specifications
- Proven experience building and owning complete measurement stacks like GA4, Firebase, GTM, and Conversion APIs
- Demonstrated fluency in LTV and CAC modeling, assumptions management, and budgeting decisions
- Direct operating experience within a financial services or fintech context, understanding compliance and trust dynamics
Qualifications
- Experience managing annual budgets exceeding 10 million USD
- Prior experience managing Google acquisition in Sub-Saharan Africa or comparable emerging markets, with Nigeria being an advantage
- Familiarity with server-side conversion APIs, enhanced conversions, and offline conversion imports
- Background working alongside data science teams to create custom bidding signals
- Prior involvement in dual-product or dual-segment acquisition with separate funnel logic
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote policy for this role?
The source posting does not specify the work location or remote policy.
What are the core requirements for applicants?
Candidates must have at least 6 years of hands-on paid acquisition experience with a focus on Google UAC and App Campaigns, technical knowledge of Google infrastructure, measurement stack ownership experience, LTV/CAC modeling fluency, and fintech industry background.
What is the salary for this position?
The salary is not stated in the job posting.
What does the interview process involve?
The virtual hiring process consists of a recruiter phone call, a technical interview with the hiring manager, a case study, and a combined behavioral and technical interview with an executive team member.
Sample Interview Questions
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