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ExperianPerformance Marketing Manager
Experian seeks a Performance Marketing Manager for an on-site position based in Mumbai. This full-time role focuses on driving growth through paid acquisition channels such as…
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About This Role
Experian seeks a Performance Marketing Manager for an on-site position based in Mumbai. This full-time role focuses on driving growth through paid acquisition channels such as Meta, Google, and YouTube. The successful candidate will own media budgets, build spending plans, and oversee campaign execution to optimize performance and returns. This position involves collaborating with internal teams and external agencies to design effective ad assets, landing pages, and app-store content. The…
Job Description
Experian seeks a Performance Marketing Manager for an on-site position based in Mumbai. This full-time role focuses on driving growth through paid acquisition channels such as Meta, Google, and YouTube. The successful candidate will own media budgets, build spending plans, and oversee campaign execution to optimize performance and returns.
This position involves collaborating with internal teams and external agencies to design effective ad assets, landing pages, and app-store content. The ideal candidate will establish structured creative testing frameworks, monitor attribution, and design experiments across audiences, bids, and offers. Reporting directly to the Chief Business Officer, the individual will present weekly and monthly performance updates covering conversion rates, expenditures, risks, and strategic next steps. Additionally, the role demands strict adherence to legal, brand, privacy, and financial-service communication guidelines.
Experian operates as an inclusive, people-first employer recognized globally for its workplace culture. The organization provides comprehensive employee offerings, including pension plans, health coverage, term life insurance, and a Sharesave scheme, alongside structured annual leave allowances.
Responsibilities
- Develop paid growth strategies across platforms including Google, Meta, and YouTube
- Manage media budgets, create spending plans, allocate funds, track financial pacing, and forecast outcomes
- Partner with internal teams and agencies to produce ad copy, static images, videos, and landing page assets
- Establish a structured creative-testing schedule for continuous campaign optimization
- Design and execute experimentation frameworks testing channels, audiences, bids, and offers
- Compile weekly and monthly performance reports detailing acquisition, spend, conversion, efficiency, and risk factors
- Ensure all paid communications comply with legal, privacy, brand, and financial industry requirements
Requirements
- 5 to 9 years of professional background in performance or growth marketing
- Hands-on management experience overseeing digital acquisition programs and paid media budgets
- Expertise in digital advertising platform campaign management and mobile app acquisition
- Direct history with media buying, agency management, campaign optimization, audience segmentation, and conversion funnel administration
- Working knowledge of campaign analytics, attribution models, and reporting tools such as GA4 and Firebase
- Practical experience operating marketing automation platforms including Eloqua, Marketo, or Zoho Automation for lead generation and email campaigns
- Bachelor's degree
Qualifications
- Master of Business Administration degree
Core Skills
Benefits
- Compensation package featuring a discretionary bonus plan
- Core pension plan, health insurance, and term life insurance
- Participation in a Sharesave scheme
- 25 days of annual leave accompanied by 13 bank holidays and 3 volunteering days
- Option to purchase additional annual leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work arrangement for this role?
The position is based in Mumbai and is performed on-site.
What level of experience is required for this position?
Candidates must have 5 to 9 years of experience in performance or growth marketing with direct responsibility for digital acquisition and paid media budgets.
Does the posting specify the salary?
The salary is not stated in the job posting, though the role includes a compensation package with a discretionary bonus plan and core benefits.
Who does this role report to?
The Performance Marketing Manager reports directly to the Chief Business Officer.
Sample Interview Questions
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