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GitLabPrincipal Growth Marketing Strategist
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, minimize security and compliance risks, and expedite digital transformation. The…
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About This Role
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, minimize security and compliance risks, and expedite digital transformation. The platform is trusted by upwards of 50 million registered users and over half of the Fortune 100. As a Principal Growth Marketing Strategist, you will function as a strategic operator and direct partner to the VP of Growth Marketing. This individual contributor position sits…
Job Description
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, minimize security and compliance risks, and expedite digital transformation. The platform is trusted by upwards of 50 million registered users and over half of the Fortune 100.
As a Principal Growth Marketing Strategist, you will function as a strategic operator and direct partner to the VP of Growth Marketing. This individual contributor position sits within Growth Marketing, which serves as the delivery and activation arm for campaigns, regional and field marketing, lifecycle and product-led growth, corporate events, partner marketing, and community programs. You will oversee the operating rhythm, manage cross-functional commitments across ten teams, drive unowned strategic projects, handle budget trade-offs within delegated authority, and represent the VP in key reviews and partner discussions. The role suits a senior B2B software marketer with strong business acumen and hands-on AI familiarity who can influence outcomes without direct management authority.
Responsibilities
- Manage the operating rhythm of Growth Marketing including planning cycles, business reviews, and goal tracking
- Monitor commitments across the leadership team to ensure strategic alignment between meetings with the VP
- Take ownership of cross-functional strategic projects that lack a single departmental home
- Oversee the team budget, prepare structured trade-offs, and act according to written authority delegated by the VP
- Represent Growth Marketing in partner conversations, cross-functional planning, and pipeline reviews
- Assist functional leaders and help resolve issues efficiently in the absence of the VP
- Collaborate with the marketing AI Transformation Owner to track and advance AI adoption
- Prepare executive materials, leadership updates, keynotes, and briefs for high-stakes meetings
Requirements
- Extensive B2B software marketing experience including senior leadership responsibility for a function, go-to-market motion, or large program budget
- Accountability for a revenue or pipeline number in past roles
- Demonstrated breadth across multiple marketing disciplines such as demand, digital, field, events, lifecycle, product-led growth, and partner marketing
- Proven track record of executing cross-functional projects through influence rather than direct authority
- Strong business fluency including the ability to interpret P&L reports, pipeline metrics, and subscription or consumption business models
- Hands-on experience utilizing and configuring AI tools daily
- Executive-level written and verbal communication skills with comfort presenting to VPs and C-level leaders
- Ability to travel occasionally for events and leadership offsites
Qualifications
- Prior professional background in a strategy and operations, chief of staff, or business operations role
- Familiarity with developer, DevOps, or platform engineering audiences
Core Skills
Benefits
- Flexible paid time off
- Team member resource groups
- Equity compensation and employee stock purchase plan
- Growth and development fund
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Principal Growth Marketing Strategist role?
The base salary range for United States residents is USD 152,800 to 259,200 per year, determined by factors such as experience, location, skills, and internal equity.
Is this a remote position?
The posting states that all roles are remote, although specific location-based eligibility requirements may apply depending on the country.
Does this role require managing a team?
No, this is an individual contributor position at the Principal level where you manage outcomes through influence and judgment rather than supervising direct reports.
What employment type is this position?
The position is full-time.
Sample Interview Questions
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