Opportunity at
WiseProduct Director - Onboarding Experience
Wise is hiring a Product Director for the Onboarding Experience team in London. This full-time, on-site role involves directing three key areas: Consumer Onboarding, Account Setup,…
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About This Role
Wise is hiring a Product Director for the Onboarding Experience team in London. This full-time, on-site role involves directing three key areas: Consumer Onboarding, Account Setup, and Account Access and Recovery. The individual chosen will guide personal and business customers through secure, straightforward account creation and first transactions. Responsibilities include elevating user conversion rates, minimizing drop-off rates across account signups and verification procedures, managing login and two-factor authentication flows, and…
Job Description
Wise is hiring a Product Director for the Onboarding Experience team in London. This full-time, on-site role involves directing three key areas: Consumer Onboarding, Account Setup, and Account Access and Recovery. The individual chosen will guide personal and business customers through secure, straightforward account creation and first transactions. Responsibilities include elevating user conversion rates, minimizing drop-off rates across account signups and verification procedures, managing login and two-factor authentication flows, and balancing business growth with regulatory compliance.
The position requires collaborating closely with engineering, design, analytics, compliance, operations, and marketing departments. The Product Director will report to the Onboarding and Scalable Growth Director and provide leadership to a group of three to four product managers. Ideal candidates bring experience leading core conversion or onboarding funnels within fast-growing technology businesses, particularly those involving complex or regulated processes like identity verification and fintech. Wise is an international company that values diversity, equity, and inclusion, aiming to build a respectful and collaborative work environment for all employees.
Responsibilities
- Manage three critical domains including Consumer Onboarding, Account Setup, and Account Access and Recovery
- Lead a team of three to four product managers and their respective cross-functional groups
- Drive conversion metrics for personal customers to reach their initial transaction quickly
- Reduce drop-off rates across registration, identity verification, profile generation, and pricing education
- Oversee login processes, account recovery, and two-factor authentication funnels
- Improve user experience journeys, specifically focusing on regulated or complex flows
- Partner with compliance, security, operations, and marketing teams to ensure cohesive product delivery
- Own primary product performance metrics such as conversion rates, onboarding contact ratios, and authentication costs per user
Requirements
- Prior experience leading onboarding or core conversion pathways in a rapid-growth technology enterprise
- Experience managing regulated or complex flows in sectors such as identity, compliance, or fintech
- Demonstrated ownership of end-to-end product metrics beyond initial feature launches
- Demonstrated ability to lead senior product managers and foster high-trust teams
- Experience managing competing priorities across compliance, legal, operations, and marketing
- Data-driven approach with a focus on defining success and delivering measurable impact
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work arrangement for this role?
This position is located in London and is explicitly designated as an on-site role.
Who does this position report to?
The Product Director reports directly to the Onboarding and Scalable Growth Director.
What teams will this role manage?
The role oversees three specific teams: Consumer Onboarding, Account Setup, and Account Access and Recovery, along with supporting three to four product managers.
What is the salary for this position?
The source posting does not specify the salary for this role.
Sample Interview Questions
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