Opportunity at
PaddleProduct Marketing Lead, Billing
Paddle acts as a Merchant of Record for digital product companies, helping eliminate the complexities of payment infrastructure, billing, and subscription management. Backed by investors such…
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About This Role
Paddle acts as a Merchant of Record for digital product companies, helping eliminate the complexities of payment infrastructure, billing, and subscription management. Backed by investors such as KKR, FTV Capital, Kindred, Notion, and 83North, the organization serves thousands of software sellers globally. The company is currently seeking a Product Marketing Lead, Billing to oversee product marketing for its billing product group. This role reports directly to the VP of Product…
Job Description
Paddle acts as a Merchant of Record for digital product companies, helping eliminate the complexities of payment infrastructure, billing, and subscription management. Backed by investors such as KKR, FTV Capital, Kindred, Notion, and 83North, the organization serves thousands of software sellers globally. The company is currently seeking a Product Marketing Lead, Billing to oversee product marketing for its billing product group. This role reports directly to the VP of Product Marketing and operates within a digital-first environment.
In this position, you will bridge the gap between product development and commercial success by translating technical features into compelling narratives. You will collaborate closely with cross-functional groups including Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand. Your daily responsibilities will involve gathering market research, shaping positioning and messaging, driving product launches, and equipping internal stakeholders with enablement materials. The ideal candidate brings a strong background in bringing complex B2B, fintech, payments, or infrastructure products to market, alongside practical experience utilizing AI tools to enhance research and workflow automation.
Responsibilities
- Gather customer and market intelligence through research, user interactions, data signals, and competitive analysis.
- Formulate product positioning, messaging frameworks, segmentation strategies, and core narratives for the billing product group.
- Manage go-to-market strategies, high-visibility product launches, and commercial change programs from inception to channel activation.
- Collaborate across departments to influence product priorities, pricing packaging, and enablement outcomes.
- Provide Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with talk tracks, proof points, and enablement collateral.
- Leverage artificial intelligence tools to optimize research synthesis, competitive tracking, and marketing workflows.
Requirements
- Demonstrated experience bringing complex B2B, fintech, payments, billing, or platform products to market.
- Proven track record of managing high-impact product launches, migrations, or packaging changes with quantifiable outcomes.
- Solid expertise in customer discovery, market segmentation, messaging creation, and commercial storytelling.
- Familiarity with collaborating alongside technical, product, finance, operations, sales, and executive stakeholders.
Qualifications
- Demonstrated examples of utilizing AI, agents, or automation to elevate execution speed and analytical quality.
Core Skills
Benefits
- Competitive salary packages and stock options
- Unlimited holiday policy
- Enhanced parental leave
- Retirement plans
- Private healthcare coverage and wellness initiatives
- Annual learning fund paired with ongoing internal and external training opportunities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote work policy for this role?
Paddle operates as a digital-first company with designated hub locations in Europe (London, Lisbon, Dublin) and North America (Austin, Toronto). Hiring for open positions is focused within these hubs.
What type of employment is this?
The posting specifies full-time employment.
What salary is offered for the Product Marketing Lead position?
The job posting does not specify the salary, though it notes that attractive salaries and stock options are provided as part of the benefits.
Who does this role report to?
This position reports directly to the VP of Product Marketing.
Sample Interview Questions
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