Remote opportunity at
GustoProduct Marketing Lead, Business Insurance
Gusto is looking for a Product Marketing Lead for Business Insurance to shape and execute go-to-market strategies for its business insurance offerings. In this role, you…
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About This Role
Gusto is looking for a Product Marketing Lead for Business Insurance to shape and execute go-to-market strategies for its business insurance offerings. In this role, you will oversee positioning, customer segmentation, pricing, and adoption initiatives, helping small businesses discover coverage options such as workers' compensation, general liability, professional liability, and business owner's policies. You will work closely with Product, Sales, Marketing, Data Science, and Growth teams to drive the transition…
Job Description
Gusto is looking for a Product Marketing Lead for Business Insurance to shape and execute go-to-market strategies for its business insurance offerings. In this role, you will oversee positioning, customer segmentation, pricing, and adoption initiatives, helping small businesses discover coverage options such as workers' compensation, general liability, professional liability, and business owner's policies. You will work closely with Product, Sales, Marketing, Data Science, and Growth teams to drive the transition from a referral model to a digital agency buying experience. This remote position requires an AI-fluent professional who actively applies artificial intelligence tools to research, content creation, and strategy development.
Gusto supports over 500,000 small businesses nationwide by managing payroll, health insurance, retirement plans, and HR services. All full-time employees are provided competitive base pay, benefits, and equity in the form of RSUs. Candidates should be comfortable operating in ambiguous environments, managing complex cross-functional initiatives, and moving smoothly between high-level planning and hands-on execution.
Responsibilities
- Lead go-to-market strategy and execution for business insurance by collaborating with Growth, Product, and Marketing to establish customer segmentation, pricing, and adoption motions.
- Synthesize market research, user feedback, performance data, and cross-functional input to shape strategic plans and ensure execution excellence.
- Partner across Product, Sales, Marketing, Data Science, and Finance to build consensus on shared objectives, establish new operational processes, and coordinate complex initiatives.
- Define program requirements and work with the Growth team to build trackable, scalable tools and AI levers for product marketing.
- Establish success metrics, monitor initiative performance, lead regular reviews, and drive ongoing iteration to improve outcomes.
Requirements
- Minimum of 8 years of professional experience in marketing or product management, with at least 3 years specifically in product marketing.
- Demonstrated history of shaping go-to-market strategies in ambiguous or ambitious environments like 0-to-1 products or new markets.
- Proficiency in moving seamlessly between high-level strategic planning and hands-on execution with a bias toward action.
- Demonstrated ability to collaborate cross-functionally and influence stakeholders across Sales, Product, and Marketing.
- Familiarity with customer segmentation, messaging, pricing, and comprehensive go-to-market planning.
- AI fluency demonstrated through built workflows for research, content, or reporting to transform team operations.
Qualifications
- Background in insurtech, small-to-medium business markets, fintech, or HR, benefits, and payroll technology.
- Experience operating within complex multi-audience business models.
Core Skills
Benefits
- Competitive base pay
- Comprehensive benefits package
- Equity in the form of restricted stock units
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location policy for this role?
The source posting lists the employment type and remote status as remote. However, it also notes that Gusto has physical offices in Denver, San Francisco, and New York City where local employees have designated in-office expectations, and specifies that a secure and reliable internet connection is required for remote work.
What is the salary range for this position?
The target cash compensation for this role is USD 153,000 to 187,000 per year in Denver and Atlanta, and USD 180,000 to 221,000 per year in San Francisco and New York. Final offer amounts are determined by candidate experience and expertise.
What background and experience are required?
Applicants must have at least 8 years of experience in marketing or product management, with a minimum of 3 years dedicated to product marketing. Candidates also need a track record of shaping go-to-market strategies for ambiguous environments, along with active AI fluency for research and content workflows.
What benefits are provided to employees?
All full-time employees receive competitive base pay, standard benefits, and equity in the form of RSUs.
Sample Interview Questions
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