Opportunity at
WiseRegional CRM Manager
Wise is looking for a Regional CRM Manager to join its team in London on a full-time, on-site basis. In this role, the candidate will drive…
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About This Role
Wise is looking for a Regional CRM Manager to join its team in London on a full-time, on-site basis. In this role, the candidate will drive the B2C lifecycle communications strategy and implementation specifically for the UK and Europe markets. The position focuses on shaping and executing innovative campaigns, utilizing data and insights for customer segmentation, and enhancing product adoption and retention. The successful applicant will work alongside a diverse…
Job Description
Wise is looking for a Regional CRM Manager to join its team in London on a full-time, on-site basis. In this role, the candidate will drive the B2C lifecycle communications strategy and implementation specifically for the UK and Europe markets. The position focuses on shaping and executing innovative campaigns, utilizing data and insights for customer segmentation, and enhancing product adoption and retention.
The successful applicant will work alongside a diverse global and regional CRM team, collaborating with Product, Marketing, Creative, Engineering, and Analytics departments to ensure seamless multi-channel execution across push notifications, email, and in-product messaging. This opportunity suits an analytical and technically savvy professional with mid-level B2C CRM experience who wants to make a tangible impact on international customer experiences.
Responsibilities
- Develop and manage the CRM strategy for the UK and Europe, covering customer lifecycle management, segmentation, and engagement
- Utilize data and insights to segment customers for targeted communications across multiple channels including email, push notifications, and in-product messages
- Collaborate with Product, Marketing, Creative, Engineering, and Analytics teams to align and execute multi-channel campaigns
- Manage internal stakeholder communications and cross-departmental collaboration
- Design and implement lifecycle management strategies to foster long-term customer engagement and loyalty through continuous optimization
- Analyze campaign performance data to identify opportunities that increase engagement and conversion rates
- Ensure adherence to regulatory requirements and CRM best practices while maintaining database health
- Implement localization procedures for international campaigns
- Oversee email calendar management, deliverability, and monthly reporting
Requirements
- Mid-level experience in B2C CRM focusing on lifecycle management, segmentation, and stakeholder engagement
- Demonstrated track record of executing cross-channel lifecycle communications
- Experience in end-to-end planning, development, and execution of large-scale campaigns
- Customer-first mindset with an understanding of customer needs and segmentation
- Ability to communicate and collaborate with stakeholders across all levels and departments
- Self-starter capable of taking ownership of projects
- Technical aptitude combined with an eye for design and messaging
- Strong analytical skills with a focus on data-driven performance
- Ability to create and run complex A/B testing plans
Qualifications
- Proficiency in using Braze or similar email service providers is ideal
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work arrangement for the Regional CRM Manager?
The role is based in London and is on-site.
What is the employment type for this position?
The posting indicates that this is a full-time position.
What salary does Wise offer for this role?
The job posting does not specify the salary.
What experience is required for this role?
Candidates need mid-level experience in B2C CRM with a focus on lifecycle management, segmentation, and stakeholder engagement, along with a proven track record in cross-channel lifecycle communications.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
