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WiseSenior Business CRM Manager - Americas
Wise seeks a Senior Business CRM Manager to join its team in Austin for a full-time, on-site role focusing on the Americas. Wise operates a global…
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About This Role
Wise seeks a Senior Business CRM Manager to join its team in Austin for a full-time, on-site role focusing on the Americas. Wise operates a global platform designed to build money without borders, helping customers manage accounts with minimal friction. In this position, the professional will head regional communications for business across North America and Latin America, concentrating heavily on acquisition and conquest. This role suits an independent strategist who…
Job Description
Wise seeks a Senior Business CRM Manager to join its team in Austin for a full-time, on-site role focusing on the Americas. Wise operates a global platform designed to build money without borders, helping customers manage accounts with minimal friction. In this position, the professional will head regional communications for business across North America and Latin America, concentrating heavily on acquisition and conquest.
This role suits an independent strategist who enjoys autonomy and can guide projects with minimal oversight. The selected candidate will collaborate closely with Sales, regional Marketing, above-the-line teams, and Brand groups to establish a repeatable lead pipeline and acquisition program. Responsibilities include owning a prioritized B2B CRM roadmap, connecting brand campaigns to conversion journeys, and executing end-to-end messaging across multiple channels.
Candidates should bring substantial background in lifecycle marketing and cross-channel communications, along with the ability to balance onboarding, activation, and long-term customer value. The position requires technical aptitude combined with a creative eye for messaging and design, plus analytical skills to measure commercial impact and campaign performance.
Responsibilities
- Manage a prioritized regional B2B CRM roadmap that balances acquisition, onboarding, activation, and customer value
- Collaborate with Sales regarding target audiences, lead qualification, handover, follow-up, and feedback on lead quality
- Connect above-the-line and Brand campaigns to lead capture, nurture, and conversion paths
- Adapt propositions, proof points, tone, creative assets, and channels for local business audiences across North America and Latin America
- Execute end-to-end email, push, and in-app campaigns involving segmentation, personalization, testing, and quality assurance
- Partner with Analytics to evaluate qualified pipeline, conversion, activation, and commercial impact
- Oversee campaign prioritization, stakeholder communication, calendar coordination, deliverability, and contact standards
Requirements
- Minimum of 5 years of CRM or lifecycle marketing experience
- Background in B2B acquisition or nurture programs resulting in measurable commercial outcomes
- Demonstrated history of successful cross-channel lifecycle communications using email, push, and in-app messages
- Experience planning, developing, and executing large-scale lifecycle campaigns
- Regional or global experience adapting strategies between different markets
- Experience partnering with Sales and Marketing on pipeline, qualification, and conversion
Qualifications
- 2 or more years of experience leading and growing a high-growth CRM team
- Market-specific experience targeting both North America and Latin America
- Additional language proficiencies, specifically Spanish and Portuguese
- Coding capabilities such as SQL and Liquid
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote or on-site?
The posting specifies that the role is on-site in Austin.
What is the employment type for this position?
The position is full-time.
What salary does Wise offer for this job?
The job posting does not specify a salary.
What key experience is required for applicants?
Applicants must have at least 5 years of CRM or lifecycle marketing experience, including B2B acquisition or nurture programs with measurable commercial outcomes.
Sample Interview Questions
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